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Cited by 694Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 36 of the 38 references it cites were found in a registry or an index.

The theory of planned behavior and Internet purchasing

George, Joey F.·2004·Internet Research
DOI 10.1108/10662240410542634
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Abstract

Several opinion polls have found that many consumers resist making purchases via the Internet because of their concerns about the privacy of the personal information they provide to Internet merchants. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about Internet privacy and trustworthiness, along with beliefs about perceived behavioral control and the expectations of important others, and online purchasing behavior. Data were collected from 193 college students. Analysis of the data indicates that beliefs about trustworthiness positively affect attitudes toward buying online, which in turn positively affect purchasing behavior. Beliefs about self‐efficacy regarding purchasing positively affect perceived behavioral control, which in turn affects online purchasing behavior. In short, respondents who believed in the trustworthiness of the Internet and in their own abilities to buy online were more likely to make Internet purchases than were those without such beliefs.

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Crossref · 10.1108/10662240410542634

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36 of 36 references verified0 citation errors · 0 not checkable

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Research works printed but not linked: 2

  1. Better Business Bureau (2001), “Third‐party assurance boosts online purchasing”, available at: www.bbbonline.org/about/press/2001/101701.asp (accessed July 1, 2002).
  2. Jarvenpaa, S.L. and Todd, P.A. (1997a), “Is there a future for retailing on the Internet?”, in Peterson, R.A. (Ed.), Electronic Marketing and the Consumer, Sage, Thousand Oaks, CA, pp. 139‐54.

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Metadata

Authors
George, J. F.
Affiliations
Florida State University (US)
Corresponding author
George, Joey F.
ORCID
George, Joey F.
Venue
Internet Research
Publisher
Emerald
Published
2004-07-01
Volume
14
Issue
3
Pages
198-212
ISSN
1066-2243 (ISSN-L)
DOI
10.1108/10662240410542634
OpenAlex
W2135060430
Cited by
694
References
38
Citations by year
2026: 22 · 2025: 29 · 2024: 35 · 2023: 46 · 2022: 57 · 2021: 64 · 2020: 38 · 2019: 48 · 2018: 34 · 2017: 44 · 2016: 33 · 2015: 32 · 2014: 42 · 2013: 41 · 2012: 31
FWCI
16.28
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
Internet Research (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
theory of planned behavior, online shopping, online privacy, trustworthiness, perceived behavioral control, self-efficacy, consumer behavior, university students

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