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Cited by 14Corporate Social Responsibility and SustainabilityCorporate Social Responsibility ReportingEnvironmental Sustainability in Business

The activity of Natura from the perspective of sustainable development and of corporate social responsibility

Fabiano Sambiase Lombardi, Marta, Camargo Leal, Carla, Basso, Leonardo F.C.·2010·Management Research: Journal of the Iberoamerican Academy of Management
DOI 10.1108/1536-541011089402
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Abstract

Purpose: The purpose of this paper is to discuss whether it is possible to reconcile the objectives of sustainable development (SD) with a company's socially responsible performance in the Brazilian Amazon. The relationship between the concepts of SD and corporate social responsibility (CSR) is presented. Design/methodology/approach: The case study method was used, based on the analysis of the Saboaria (soaps factory) of the Brazilian cosmetics company Natura. Findings: The study demonstrated the coexistence and integration of both concepts, translated into strategies and practices of organizational management. Research limitations/implications: The fundamental limitation of the paper is that it is formed using secondary data, collected from the internet and printed media. Conducting further research using primary data, such as interviews or surveys with Natura's managers, Natura's consumers, or Natura's employees/community, and for a longer period to analyze the Natura Saboaria experience is necessary. Practical implications: The major implication for practice is that a sustainable strategy is necessary on a wide sense, not just in line with economic dimension. Originality/value: This study integrates the literatures on SD and CSR to a series of business projects geared towards the sustainable use of the Amazon's resources, in pursuit of socially responsible behavior.

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Crossref · 10.1108/1536-541011089402

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17 of 17 references verified0 citation errors · 0 not checkable

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  • AI can also take autonomous decisions, become a member of the board, or even replace board directors.

    “However, AI can also take autonomous decisions, become a member of the board, or even replace board directors.88”

    From Artificial Intelligence and Sustainable Decisions (2023) · cites this paper as [88]

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Authors
Fabiano Sambiase Lombardi, M., Camargo Leal, C., & Basso, L. F. C.
Affiliations
Universidade Presbiteriana Mackenzie (BR)
ORCID
Basso, Leonardo F.C.
Venue
Management Research: Journal of the Iberoamerican Academy of Management
Publisher
Emerald
Published
2010-11-12
Volume
8
Issue
3
Pages
165-182
ISSN
1536-5433 (ISSN-L)
DOI
10.1108/1536-541011089402
OpenAlex
W3123757161
Cited by
14
References
17
Citations by year
2025: 1 · 2024: 2 · 2023: 2 · 2022: 1 · 2021: 3 · 2020: 2 · 2017: 1 · 2014: 1 · 2013: 1
FWCI
0.63
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
Management Research The Journal of the Iberoamerican Academy of Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
Keywords
Natura, corporate social responsibility, sustainable development, Brazilian Amazon, soap factory, corporate sustainability strategy, sustainable resource use, organizational management practices, cosmetics industry

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