The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Successful Export Marketing Management: Some Empirical Evidence
Abstract
This article shows the main results of a survey of 134 export activities in manufacturing firms in Denmark. It analyses the association between export performance on the one hand and export marketing policy, firm characteristics and market characteristics on the other hand. Bivariate and multivariate analyses are performed with the purpose of identifying critical export marketing success factors. Links to previous research are discussed and implications for export marketing management considered. The article concludes by discussing future research on successful export marketing management.
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Citations
Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Regression Diagnostics: Identifying Influential Data and Sources of Collinearity
Belsley, D. A., Kuh, E., & Welsch, R. E. (1980) · Wiley Series in Probability and Statistics · doi:10.1002/0471725153 · Cited by 7,297
Manufacturer-Overseas Distributor Relations and export Performance
Rosson, P. J., & Ford, I. D. (1982) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490550 · Cited by 262
Cited by
The Internet and international marketing
Hamill, J. (1997) · International Marketing Review · doi:10.1108/02651339710184280 · Cited by 527
Successful Export Practice: The UK Experience
Styles, C., & Ambler, T. (1994) · International Marketing Review · doi:10.1108/02651339410072999 · Cited by 274
Effect of Variation on Knowledge Accumulation in the Internationalization Process
Eriksson, K., Johanson, J., Majkgård, A., & Sharma, D. D. (2000) · International Studies of Management & Organization · doi:10.1080/00208825.2000.11656781 · Cited by 273
Metadata
- Authors
- Koed Madsen, T.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 1989-04-01
- Volume
- 6
- Issue
- 4
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W1966787223
- Cited by
- 422
- References
- 3
- FWCI
- 9.16
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
