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Cited by 357Environmental Sustainability in BusinessDiverse Aspects of Tourism ResearchPro-Environmental Behavior and Attitudes

The DOI matches its Crossref record; 119 of the 120 references it cites were found in a registry or an index.

Consequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives

Rahman, Imran, Park, Jeongdoo, Chi, Christina Geng-qing·2015·International Journal of Contemporary Hospitality Management
DOI 10.1108/ijchm-04-2014-0202
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Abstract

Purpose – This quasi-experimental study aimed to investigate, drawing upon influential discounting behavior theory and cognition – affect – behavior (C-A-B) paradigm, consumers’ reactions to the phenomenon of “greenwashing” in the lodging industry. More specifically, this paper proposed and tested a theoretical model that examined whether recognizing the ulterior motive caused consumer skepticism about hotels’ environmental claims, which in turn influenced consumers’ intention to participate in linen reuse program and intention to revisit the hotel. Additionally, the moderating effects of ecological concern on the relationship between skepticism and intention to participate and between skepticism and intention to revisit were examined. Design/methodology/approach – A quasi-experimental design was used with two conditions (control vs ulterior motive) employing staff members of a US public university as study participants. In total, 638 useful responses were received. Findings – The results of this study revealed that an ulterior motive of hotels’ environmental claims evoked consumer skepticism, which, in turn, negatively influenced consumers’ intention to participate in the linen reuse program and intention to revisit the hotel. Skepticism was found to partially mediate the relationships between ulterior motive and intention to participate and between ulterior motive and intention to revisit. Consumers’ ecological concern was not found to moderate the relationship between skep…

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Citations

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Research works printed but not linked: 7

  1. Brebbia, C.A. and Pineda, F.D. (2004), Sustainable Tourism , WIT Press, Boston, MA.
  2. Christmann, P. (1997), “Environmental strategies of multinational companies: determinants and ejects on competitive advantage”, Doctoral Dissertation, University of California, Los Angeles.
  3. Deale, C.S. , Stalcup, L. and Todd, S. (2011), “Sustainability training and practices in lodging operations: a pilot study”, Research Proceedings of the Southeast Council on Hotel, Restaurant, and Institutional Education, available at: www.sescafederation.org/Fall_2011_Proceedings_cover1Final_pdf_-_Adobe_Acrobat_Pro.pdf#page=8 (accessed 16 May 2013).
  4. Holbrook, M.B. (1986), “Emotions in the consumption experience: toward a new model of consumer behavior”, in Peterson, R.A. , Hoyer, W.D. and Wilson, W.R. (Eds), The Role of Affect in Consumer Behavior: Emerging Theories and Applications , Heath, Lexington, MA, pp. 17-52.
  5. Howard, J.A. and Sheth, J.N. (1969), The Theory of Buyer Behavior , John Wiley and Sons, New York, NY.
  6. Martinac, I. Murman, H. and Lind, A. (2001), “Energy-efficiency and environmental management in a Swedish conference facility – case Study”, 18th Conference on Passive and Low Energy and Architecture, Sanga-Saby Courses and Conferences, Florianopolis, pp. 7-9.
  7. Shklar, J.N. (1984), Ordinary Vices , Belknap, Cambridge, MA.

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Metadata

Authors
Rahman, I., Park, J., & Chi, C. G.-Q.
Affiliations
  • Auburn University (US)
  • North Dakota State University (US)
  • Washington State University (US)
ORCID
Venue
International Journal of Contemporary Hospitality Management
Publisher
Emerald
Published
2015-08-10
Volume
27
Issue
6
Pages
1054-1081
ISSN
0959-6119 (ISSN-L)
DOI
10.1108/ijchm-04-2014-0202
OpenAlex
W1594356976
Cited by
357
References
120
Citations by year
2026: 54 · 2025: 60 · 2024: 50 · 2023: 39 · 2022: 41 · 2021: 31 · 2020: 24 · 2019: 20 · 2018: 16 · 2017: 13 · 2016: 8 · 2015: 1
FWCI
31.43
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
International Journal of Contemporary Hospitality Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords
greenwashing, ulterior motives, consumer skepticism, revisit intention, environmental problems, green marketing, third-party certification

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