The DOI matches its Crossref record; 119 of the 120 references it cites were found in a registry or an index.
Consequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives
Abstract
Purpose – This quasi-experimental study aimed to investigate, drawing upon influential discounting behavior theory and cognition – affect – behavior (C-A-B) paradigm, consumers’ reactions to the phenomenon of “greenwashing” in the lodging industry. More specifically, this paper proposed and tested a theoretical model that examined whether recognizing the ulterior motive caused consumer skepticism about hotels’ environmental claims, which in turn influenced consumers’ intention to participate in linen reuse program and intention to revisit the hotel. Additionally, the moderating effects of ecological concern on the relationship between skepticism and intention to participate and between skepticism and intention to revisit were examined. Design/methodology/approach – A quasi-experimental design was used with two conditions (control vs ulterior motive) employing staff members of a US public university as study participants. In total, 638 useful responses were received. Findings – The results of this study revealed that an ulterior motive of hotels’ environmental claims evoked consumer skepticism, which, in turn, negatively influenced consumers’ intention to participate in the linen reuse program and intention to revisit the hotel. Skepticism was found to partially mediate the relationships between ulterior motive and intention to participate and between ulterior motive and intention to revisit. Consumers’ ecological concern was not found to moderate the relationship between skep…
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“Several studies highlight that the perception of greenwashing reduces consumer trust in companies and their environmental communications, weakening green purchase intention, as consumers are more likely to buy eco-friendly products from companies they perceive as authentic in their sustainability initiatives (Chen and Chang 2013;Nyilasy et al. 2014;Rahman et al. 2015;Gatti et al. 2019).”
From Does Greenwashing Wash Away Gen Z's Green Purchase Intention? (2025) · cites this paper as Rahman et al. 2015
In the citing paper
“While related constructs such as trust, skepticism, and green consumer confusion have been frequently employed to explain consumer responses to sustainability claims (Chen and Chang 2013;Rahman et al. 2015;Schmuck et al. 2018), perceived greenwashing offers a broader and more integrative conceptual lens.”
From Does Greenwashing Wash Away Gen Z's Green Purchase Intention? (2025) · cites this paper as Rahman et al. 2015
Citations
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“Organizations that greenwash reveal positive environmental attributes, while concealing negative ones, which can create a misleadingly positive impression of their overall environmental representation (Delmas and Burbano, 2011).”
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Metadata
- Authors
- Rahman, I., Park, J., & Chi, C. G.-Q.
- Affiliations
- Auburn University (US)
- North Dakota State University (US)
- Washington State University (US)
- Venue
- International Journal of Contemporary Hospitality Management
- Publisher
- Emerald
- Published
- 2015-08-10
- Volume
- 27
- Issue
- 6
- Pages
- 1054-1081
- ISSN
- 0959-6119 (ISSN-L)
- OpenAlex
- W1594356976
- Cited by
- 357
- References
- 120
- Citations by year
- 2026: 54 · 2025: 60 · 2024: 50 · 2023: 39 · 2022: 41 · 2021: 31 · 2020: 24 · 2019: 20 · 2018: 16 · 2017: 13 · 2016: 8 · 2015: 1
- FWCI
- 31.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Contemporary Hospitality Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Keywords
- greenwashing, ulterior motives, consumer skepticism, revisit intention, environmental problems, green marketing, third-party certification
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