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The influence of perceived value on purchase intention in social commerce context

Gan, Chunmei, Wang, Weijun·2017·Internet Research

DOI 10.1108/intr-06-2016-0164

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Abstract

Purpose The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context.

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Authors: Gan, C., & Wang, W.
Affiliations: Sun Yat-sen University (CN)
Shanghai International Studies University (CN)
ORCID: Gan, Chunmei
Wang, Weijun
Venue: Internet Research
Publisher: Emerald
Published: 2017-08-07
Volume: 27
Issue: 4
Pages: 772-785
ISSN: 1066-2243 (ISSN-L)
DOI: 10.1108/intr-06-2016-0164
OpenAlex: W2621857487
Cited by: 442
References: 49
Citations by year: 2026: 32 · 2025: 44 · 2024: 69 · 2023: 79 · 2022: 84 · 2021: 68 · 2020: 34 · 2019: 22 · 2018: 8 · 2017: 2
FWCI: 29.06
Type: journal article
Language: en
Open access: closed
Licence: www.emeraldinsight.com/page/tdm (tdm)
Locations: Internet Research (publishedVersion)
Funders: National Natural Science Foundation of China
Fundamental Research Funds for the Central Universities
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: perceived value, purchase intention, social commerce, utilitarian value, hedonic value, social values, risk perception, perceived benefits

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The influence of perceived value on purchase intention in social commerce context

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