Impact of privacy, trust and user activity on intentions to share Facebook photos
Abstract
Purpose: The popularity of Facebook photo sharing has not only seen a surge in the number of photos shared but also has raised various issues concerning user privacy and self-disclosure. Recent literature has documented the increasing interest of the research community in understanding various privacy issues concerning self-disclosures on Facebook. However, little is known about how different privacy issues, trust and activity influence users’ intentions to share photos on Facebook. To bridge this gap, a research model was developed and tested to better understand the impact of privacy concerns, privacy awareness and privacy-seeking on trust and actual photo sharing activity and subsequently on photo sharing intentions. This study aims to examine the consequences of various facets of privacy associated with photo sharing activity on Facebook. Design/methodology/approach: A cross-sectional data from 378 respondents were collected and analysed using partial least squares modelling. Findings: The results revealed a significant relationship between various aspects of privacy, including awareness and protective behaviour, with trust and activity. Furthermore, trust and users’ photo sharing activity significantly impact photo sharing intentions on Facebook. Originality/value: This study contributes new knowledge concerning various privacy issues and their impact on photo sharing activity and trust. The study also proposes implications that are highly relevant for social networking sites, media agencies and organisations involved in safeguarding the privacy of online users.
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Privacy awareness positively influences users' trust in Facebook.
“Finally, Malik et al. found that privacy awareness, or the cognizance and understanding of various aspects of privacy on social media, positively infuenced users' trust in Facebook [70].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [70]
Trust in information on social media and trust in the platforms themselves positively influence people's intention to share information, news, and opinions on social media.
“All the studies in our corpus suggest that trust in the information on social media [10,56,65,68] and trust in the platforms themselves [30,59,66,70] positively infuence people's intention to share information, news, and opinions on social media [122].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [70]
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- Authors
- Malik, A., Hiekkanen, K., Dhir, A., & Nieminen, M.
- Affiliations
- Aalto University (FI)
- Venue
- Journal of Information, Communication and Ethics in Society
- Publisher
- Emerald
- Published
- 2016-11-14
- Volume
- 14
- Issue
- 4
- Pages
- 364-382
- ISSN
- 1477-996X (ISSN-L)
- OpenAlex
- W2530093264
- Cited by
- 72
- References
- 58
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 9 · 2023: 8 · 2022: 11 · 2021: 10 · 2020: 5 · 2019: 8 · 2018: 5 · 2017: 5 · 2016: 5
- FWCI
- 21.92
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Information Communication and Ethics in Society (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- Facebook, image sharing, privacy concerns, privacy awareness, trust, self-disclosure, sharing intention, social networking sites, online privacy
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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