Cited by 72Privacy, Security, and Data ProtectionTechnology Adoption and User BehaviourImpact of Technology on Adolescents

Impact of privacy, trust and user activity on intentions to share Facebook photos

Malik, Aqdas, Hiekkanen, Kari, Dhir, Amandeep, Nieminen, Marko·2016·Journal of Information, Communication and Ethics in Society

Abstract

Purpose: The popularity of Facebook photo sharing has not only seen a surge in the number of photos shared but also has raised various issues concerning user privacy and self-disclosure. Recent literature has documented the increasing interest of the research community in understanding various privacy issues concerning self-disclosures on Facebook. However, little is known about how different privacy issues, trust and activity influence users’ intentions to share photos on Facebook. To bridge this gap, a research model was developed and tested to better understand the impact of privacy concerns, privacy awareness and privacy-seeking on trust and actual photo sharing activity and subsequently on photo sharing intentions. This study aims to examine the consequences of various facets of privacy associated with photo sharing activity on Facebook. Design/methodology/approach: A cross-sectional data from 378 respondents were collected and analysed using partial least squares modelling. Findings: The results revealed a significant relationship between various aspects of privacy, including awareness and protective behaviour, with trust and activity. Furthermore, trust and users’ photo sharing activity significantly impact photo sharing intentions on Facebook. Originality/value: This study contributes new knowledge concerning various privacy issues and their impact on photo sharing activity and trust. The study also proposes implications that are highly relevant for social networking sites, media agencies and organisations involved in safeguarding the privacy of online users.

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Registry

Crossref · 10.1108/jices-06-2015-0022

Cites

56 of 56 references verified0 citation errors · 0 not checkable

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  • Privacy awareness positively influences users' trust in Facebook.

    “Finally, Malik et al. found that privacy awareness, or the cognizance and understanding of various aspects of privacy on social media, positively infuenced users' trust in Facebook [70].”
  • Trust in information on social media and trust in the platforms themselves positively influence people's intention to share information, news, and opinions on social media.

    “All the studies in our corpus suggest that trust in the information on social media [10,56,65,68] and trust in the platforms themselves [30,59,66,70] positively infuence people's intention to share information, news, and opinions on social media [122].”

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Authors
Malik, A., Hiekkanen, K., Dhir, A., & Nieminen, M.
Affiliations
Aalto University (FI)
Venue
Journal of Information, Communication and Ethics in Society
Publisher
Emerald
Published
2016-11-14
Volume
14
Issue
4
Pages
364-382
ISSN
1477-996X (ISSN-L)
OpenAlex
W2530093264
Cited by
72
References
58
Citations by year
2026: 2 · 2025: 4 · 2024: 9 · 2023: 8 · 2022: 11 · 2021: 10 · 2020: 5 · 2019: 8 · 2018: 5 · 2017: 5 · 2016: 5
FWCI
21.92
Type
journal article
Language
en
Open access
closed
Locations
Journal of Information Communication and Ethics in Society (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords
Facebook, image sharing, privacy concerns, privacy awareness, trust, self-disclosure, sharing intention, social networking sites, online privacy

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