The DOI matches its Crossref record; 96 of the 96 references it cites were found in a registry or an index.
The experience economy approach to festival marketing: vivid memory and attendee loyalty
Abstract
Purpose: – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees' experience is imperative for festival organizers because attendees' experience is a predictor of their future behavior. With the experience economy concept of Pine and Gilmore (1998), the study identified four underlying dimensions of festival attendees' experience (education, entertainment, esthetics, and escapism) and examined the impacts of these experience dimensions on festival attendees' vividity of memory and loyalty. Design/methodology/approach: – Data were collected from online surveys completed by 338 attendees of VEISHEA festival. This study employed confirmatory factor analysis, regression analysis, and structural equation modeling to achieve its goals. Findings: – Experience has a positive effect on vivid memory, which consequently influences loyalty. Each dimension of experience economy significantly influences vividity of memory. However loyalty is affected only by the entertainment and esthetics dimensions. Practical implications: – Festival marketers are advised to design activities that provide memorable experiential products and services for attendees based on the four dimensions of the experience economy. Originality/value: – The study is a pioneer in the evaluation of vividity of memory to the festival context.
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Cites
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From recreation to responsibility: Increasing environmentally responsible behavior in tourism
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Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey
Demmers, J., Weltevreden, J. W. J., & van Dolen, W. M. (2020) · International Journal of Electronic Commerce · doi:10.1080/10864415.2019.1683701 · Cited by 170
The Experience of Novelty and the Novelty of Experience
Skavronskaya, L., Moyle, B., & Scott, N. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.00322 · Cited by 103
“Despite its relevance few studies have applied cognitive psychology to research on tourism experiences (Manthiou et al., 2014; Chandralal and Valenzuela, 2015).”
BackgroundSlow tourism: Conceptualization and interpretation – A travel vloggers’ perspective
Manthiou, A., Klaus, P., & Luong, V. H. (2022) · Tourism Management · doi:10.1016/j.tourman.2022.104570 · Cited by 86
Self-citationChang, J., Lin, S. H.-H., & Wu, L.-S. (2022) · British Food Journal · doi:10.1108/bfj-04-2021-0387 · Cited by 30
Metadata
- Authors
- Manthiou, A., (Ally) Lee, S., (Rebecca) Tang, L., & Chiang, L.
- Venue
- Journal of Services Marketing
- Publisher
- Emerald
- Published
- 2014-02-04
- Volume
- 28
- Issue
- 1
- Pages
- 22-35
- ISSN
- 0887-6045 (ISSN-L)
- OpenAlex
- W2056663787
- Cited by
- 254
- References
- 96
- FWCI
- 37.83
- Type
- journal article
- Language
- en
- Open access
- closed
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- Manthiou, A., (Ally) Lee, S., (Rebecca) Tang, L., & Chiang, L. (2014). The experience economy approach to festival marketing: vivid memory and attendee loyalty. Journal of Services Marketing. https://doi.org/10.1108/jsm-06-2012-0105
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
