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Cited by 18Spam and Phishing DetectionInformation and Cyber SecurityCybercrime and Law Enforcement Studies

Measuring Source Credibility of Social Engineering Attackers on Facebook

Open access
Algarni, Abdullah, Xu, Yue, Chan, Taizan·2016·2016 49th Hawaii International Conference on System Sciences (HICSS)
DOI 10.1109/hicss.2016.460
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Abstract

Past research has suggested that social networking sites are the most common source for social engineering-based attacks. Persuasion research shows that people are more likely to obey and accept a message when the source's presentation appears to be credible. However, many factors can impact the perceived credibility of a source, depending on its type and the characteristics of the environment. Our previous research showed that there are four dimensions of source credibility in terms of social engineering on Facebook: perceived sincerity, perceived competence, perceived attraction, and perceived worthiness. Because the dimensionalities of source credibility as well as their measurement scales can fluctuate from one type of source to another and from one type of context to another, our aim in this study includes validating the existence of those four dimensions toward the credibility of social engineering attackers on Facebook and developing a valid measurement scale for every dimension of them.

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Crossref · 10.1109/hicss.2016.460

Cites

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  • A social engineering awareness program (SEAP) was developed for schools aiming at increasing students' awareness by providing significant education and training in early age.

    “In [51], a social engineering awareness program (SEAP) was developed for schools aiming at increasing students' awareness by providing significant education and training in early age.”

    From Social Engineering Attacks: A Survey (2019) · cites this paper as [51]

    The Refinement section describes developing questions and persuasive messages to measure susceptibility to social engineering on Facebook, not a school awareness program. A search for SEAP, schools, and early-age education or training found no passage addressing the claimed program in our copy. (LLM, conf=0.77)

    Experimental — accuracy not yet measured

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Research works printed but not linked: 2

  1. J. Baltazar, J. Costoya and R. Flores, "The real face of koobface: The largest web 2.0 botnet explained", Trend Micro Research, 5 (2009), pp. 10.
  2. M. Eisend, "Source credibility dimensions in marketing communication-A generalized solution", Journal of Empirical Generalizations in Marketing, 10 (2006), pp. 1-33.

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Authors
Algarni, A., Xu, Y., & Chan, T.
Affiliations
Queensland University of Technology (AU)
ORCID
Venue
2016 49th Hawaii International Conference on System Sciences (HICSS)
Publisher
IEEE
Published
2016-01
Pages
3686-3695
ISSN
1530-1605 (ISSN-L)
DOI
10.1109/hicss.2016.460
OpenAlex
W2293143770
Cited by
18
References
62
Citations by year
2026: 1 · 2025: 1 · 2024: 1 · 2023: 4 · 2022: 2 · 2021: 1 · 2020: 2 · 2019: 5 · 2018: 1
FWCI
1.70
Type
conference paper
Language
en
Open access
Locations
  • Hawaii International Conference on System Sciences (HICSS) (publishedVersion)
  • QUT ePrints (Queensland University of Technology) (submittedVersion)
Topics
  • Physical Sciences › Computer Science › Information Systems › Spam and Phishing Detection
  • Physical Sciences › Computer Science › Information Systems › Information and Cyber Security
  • Physical Sciences › Computer Science › Information Systems › Cybercrime and Law Enforcement Studies
Keywords
source credibility, social engineering attacks, Facebook, perceived sincerity, perceived competence, perceived attractiveness, persuasion, scale development, social networking sites, cyberattacks

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