Digital Green: Participatory video for agricultural extension
Abstract
Digital green is a research project that seeks to disseminate targeted agricultural information to small and marginal farmers in India using digital video. The unique components of digital green are (1) a participatory process for content production, (2) a locally generated digital video database, (3) human-mediated instruction for dissemination and training, and (4) regimented sequencing to initiate a new community. Unlike some systems that expect information or communication technology alone to deliver useful knowledge to marginal farmers, digital green works with existing, people-based extension systems and aims to amplify their effectiveness. While video provides a point of focus, it is people and social dynamics that ultimately make digital green work. Local social networks are tapped to connect farmers with experts; the thrill of appearing "on TV" motivates farmers; and homophily is exploited to minimize the distance between teacher and learner. In a four-month trial involving 16 villages (1070 households), digital green was seen to increase adoption of certain agriculture practices by a factor of six to seven times over classical person-only agriculture extension. The hardware investment was a TV and a DVD-player per village, and one digital camera and PC shared among all 16 villages. These results are very preliminary, but promising.
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Proxy categorisation in fairness analyses carries Western biases and origins, as with the Fitzpatrick skin type originally developed for UV sensitivity.
“Even the categorisation of proxies in fairness analyses have Western biases and origins; e.g., the Fitzpatrick skin type is often used by researchers as a phenotype [46], but was originally developed to categorise UV sensitivity) [73].”
From Re-imagining Algorithmic Fairness in India and Beyond (2021) · cites this paper as [73]
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Intermediated technology use in developing communities
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“, via delay-tolerant connectivity, low cost devices, text-free interfaces, intermediaries, and NGO partnerships (see [45, 74, 86, 115, 132, 179, 209]).”
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- Authors
- Gandhi, R., Veeraraghavan, R., Toyama, K., & Ramprasad, V.
- Affiliations
- Microsoft Research (India) (IN)
- University of California, Berkeley (US)
- Venue
- 2007 International Conference on Information and Communication Technologies and Development
- Publisher
- IEEE
- Published
- 2007-12
- Pages
- 1-10
- OpenAlex
- W2166887909
- Cited by
- 221
- References
- 18
- Citations by year
- 2026: 6 · 2025: 16 · 2024: 9 · 2023: 10 · 2022: 16 · 2021: 13 · 2020: 12 · 2019: 17 · 2018: 11 · 2017: 16 · 2016: 9 · 2015: 16 · 2014: 3 · 2013: 14 · 2012: 8
- FWCI
- 208.74
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- International Conference on Information and Communication Technologies and Development (ICTD) (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › General Agricultural and Biological Sciences › Agricultural Development and Management
- Physical Sciences › Computer Science › Information Systems › ICT in Developing Communities
- Life Sciences › Agricultural and Biological Sciences › General Agricultural and Biological Sciences › Agricultural Innovations and Practices
- Keywords
- participatory video, agricultural extension, smallholder farmers, digital video, agricultural information dissemination, local social networks, homophily, technology adoption, India
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