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Focusing the fuzzy front–end in new product development
Open accessAbstract
Effectively managing the ‘upfront or fuzzy front–end’ (FFE) of the product development process is one of the most important, difficult challenges facing innovation managers. In this paper, we define the FFE as the period between when an opportunity is first considered and when an idea is judged ready for development. We classify the outcomes of the FFE into product definition, time, and people dimensions. We suggest several strategies to manage the FFE by assigning a FFE manager or team; by providing organizational support for FFE activities; by understanding the sources of FFE ambiguity; by building an information system; and by developing relationships with supporters, partners, and alliances.
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Citations
Cited by
Roles during innovation ecosystem genesis: A literature review
Dedehayir, O., Mäkinen, S. J., & Roland Ortt, J. (2018) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2016.11.028 · Cited by 499
Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.5.080 · Cited by 417
Verworn, B., Herstatt, C., & Nagahira, A. (2008) · R&D Management · doi:10.1111/j.1467-9310.2007.00492.x · Cited by 253
Exploring the front-end of project management
Edkins, A., Geraldi, J., Morris, P., & Smith, A. (2013) · Engineering Project Organization Journal · doi:10.1080/21573727.2013.775942 · Cited by 111
Meinel, M., Eismann, T. T., Baccarella, C. V., Fixson, S. K., & Voigt, K.-I. (2020) · European Management Journal · doi:10.1016/j.emj.2020.02.002 · Cited by 98
Metadata
- Authors
- Kim, J., & Wilemon, D.
- Venue
- R&D Management
- Publisher
- Wiley
- Published
- 2002-09
- Volume
- 32
- Issue
- 4
- Pages
- 269-279
- ISSN
- 0033-6807 (ISSN-L)
- 1467-9310
- OpenAlex
- W1963645295
- Cited by
- 609
- References
- 0
- FWCI
- 8.56
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
