Functional Foods as a Value-Added Strategy: The Commercial Potential of “Cancer-Fighting” Dairy Products
Abstract
Levels of conjugated linoleic acid, which may help prevent cancer, can be elevated in milk. A sensory evaluation, willingness-to-pay survey, and feasibility analysis suggest that profit potential exists for producers serving niche markets via small-scale processing ventures. Households with children and health-conscious consumers appear most willing to pay premiums for "cancer-fighting" dairy products. Consumer demand and the legality of health claims hinge on pending medical research outcomes.
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Parents are more likely to purchase functional food products.
“with parents more likely to purchase functional food products [33]”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [33]
The influence of demographic variables on attitudes toward and consumption of functional foods has been reported in several articles.
“The influence of demographic variables on attitudes toward and consumption of functional foods has been reported in several articles [25,26,27,28,29,30,31,32,33,34].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [33]
Previous research has found that the presence of children increases the demand for functional dairy products.
“Previous research has found that the presence of children increases the concern for diet enhancement in the household [32,73] and the demand for functional dairy products [33].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [33]
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Bazhan, M., Kalantari, N., Keshavarz-Mohammadi, N., Hosseini, H., Eini‐Zinab, H., & Majd, H. A. (2016) · Global Journal of Health Science · doi:10.5539/gjhs.v9n1p54
Measuring the sustainable consumer behaviour
Урняковна, Ю. О., Соловьева, Ю., Shirshova, O., & Анатольевна, К. О. (2019) · Маркетинг и маркетинговые исследования · doi:10.36627/2074-5095-2019-2-2-170-178
Impact of Weight Reduction Measures on Obesity Reduction - The Case of Canada
Malla, S., Akowuah, S., & Klein, K. K. (2021) · ATHENS JOURNAL OF HEALTH & MEDICAL SCIENCES · doi:10.30958/ajhms.8-1-2
Lewis, A. L. (2009) · The Atrium (University of Guelph)
Hobbs, J. E., Malla, S., Sogah, E. K., & Yeung, M. T. (2014) · Edward Elgar Publishing eBooks · doi:10.4337/9781783474721.00020
Sustainable Consumer Behavior Patterns in Russia
Yuldasheva, O., Solovjova, J. N., & Анатольевна, К. О. (2023) · Springer eBooks · doi:10.1007/978-3-658-39035-8_10
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- Authors
- Maynard, L. J., & Franklin, S. T.
- Affiliations
- University of Kentucky (US)
- Venue
- Review of Agricultural Economics
- Publisher
- Oxford University Press (OUP)
- Published
- 2003-12
- Volume
- 25
- Issue
- 2
- Pages
- 316-331
- ISSN
- 1058-7195 (ISSN-L)
- 1467-9353
- OpenAlex
- W2044625664
- Cited by
- 100
- References
- 19
- Citations by year
- 2024: 2 · 2023: 4 · 2022: 1 · 2021: 5 · 2020: 4 · 2019: 6 · 2018: 4 · 2017: 5 · 2016: 4 · 2015: 8 · 2014: 5 · 2013: 5 · 2012: 3
- FWCI
- 5.21
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Review of Agricultural Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Prevent Cancer Foundation
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Keywords
- functional foods, conjugated linoleic acid, dairy products, cancer prevention, health claims, willingness to pay, niche markets, small-scale processing, value-added agriculture, consumer demand, milk
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