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Cited by 476Consumer Market Behavior and PricingMarketing and Advertising StrategiesMerger and Competition Analysis

The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.

Advertising, learning, and consumer choice in experience good markets: An empirical examination

Open access
Ackerberg, Daniel A.·2003·International Economic Review
DOI 10.1111/1468-2354.t01-2-00098
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Abstract

This article empirically analyzes different effects of advertising in a nondurable, experience good market. A dynamic learning model of consumer behavior is presented in which I allow both “informative” effects of advertising and “prestige” or “image” effects of advertising. This learning model is estimated using consumer level panel data tracking grocery purchases and advertising exposures over time. Empirical results suggest that in this market, advertising's primary effect was that of informing consumers. The estimates are used to quantify the value of this information to consumers and evaluate the welfare implications of an alternative advertising regulatory regime.

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Research works printed but not linked: 7

  1. Ackerberg D. “Advertising Information and Consumer Choice in Experience Good Markets ”Ph.D. Dissertation Yale University 1997.
  2. Advertising Age
  3. DeGroot M., 1970, Optimal Statistical Decisions
  4. Eckstein Z., 1991, The Specification and Estimation of Dynamic Stochastic Discrete Choice Models, The Journal of Human Resources, 24, 563
  5. Galbraith J. K., 1958, The Affluent Society
  6. Marshall A., 1919, Industry and Trade: A Study of Industrial Technique and Business Organization
  7. Stigler G., 1977, De Gustibus Non Est Disputandum, American Economic Review, 67, 471

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Metadata

Authors
Ackerberg, D. A.
Affiliations
University of California, Los Angeles (US)
Corresponding author
Ackerberg, Daniel A.
Venue
International Economic Review
Publisher
Wiley
Published
2003-07-10
Volume
44
Issue
3
Pages
1007-1040
ISSN
  • 0020-6598 (ISSN-L)
  • 1468-2354
DOI
10.1111/1468-2354.t01-2-00098
OpenAlex
W2151084171
Cited by
476
References
33
Citations by year
2026: 7 · 2025: 20 · 2024: 14 · 2023: 6 · 2022: 21 · 2021: 21 · 2020: 17 · 2019: 24 · 2018: 30 · 2017: 28 · 2016: 29 · 2015: 18 · 2014: 30 · 2013: 24 · 2012: 36
FWCI
58.34
Type
journal article
Language
en
Open access
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations
  • International Economic Review (publishedVersion)
  • SSRN Electronic Journal (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
Keywords
advertising effects, experience goods, consumer learning, informative advertising, consumer choice, advertising regulation, grocery purchases, advertising exposure

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