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Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness

Zhou, Ziyuan, Zhang, Xueying, Ki, Eyun‐Jung·2023·Journal of Contingencies and Crisis Management
DOI 10.1111/1468-5973.12482
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Abstract

Instructing and adjusting information is required to protect stakeholders during a crisis. However, it is unwise to assume that people, especially young adults, automatically follow the information once it is provided. Using a 2 (interactivity: low [email] vs. high [mobile app]) × 2 (vividness: low [text‐only] vs. high [infographic]) between‐subject lab experiment, this study found that infographics were effective in improving self‐efficacy, proxy efficacy, and trust in the organization. In addition, an interaction was observed between interactivity and vividness on participants' intention to follow instructing and adjusting information. The findings of this study provide evidence of the advantage of using infographics during a crisis.

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Metadata

Authors
Zhou, Z., Zhang, X., & Ki, E.
Affiliations
  • Department of Information Design and Corporate Communication Bentley University Waltham Massachusetts USA
  • Department of Journalism and Mass Communication North Carolina A&T State University Greensboro North Carolina USA
  • Department of Advertising and Public Relations The University of Alabama Tuscaloosa Alabama USA
ORCID
Zhou, Ziyuan
Venue
Journal of Contingencies and Crisis Management
Publisher
Wiley
Published
2023-06-27
Volume
31
Issue
4
Pages
809-825
ISSN
  • 0966-0879
  • 1468-5973
DOI
10.1111/1468-5973.12482
Cited by
5
References
7
Language
en
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)

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CoChat. (2026). Citation check: Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness. https://app.cochat.ai/papers/10.1111/1468-5973.12482
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Zhou, Z., Zhang, X., & Ki, E. (2023). Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness. Journal of Contingencies and Crisis Management. https://doi.org/10.1111/1468-5973.12482

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.