The impact of the Morningstar Sustainability Rating on mutual fund flows
Open accessAbstract
We examine the effect of the introduction of Morningstar's Sustainability Rating in March 2016 on mutual fund flows. Exploiting this shock to the availability of sustainability information, we find strong evidence that retail investors shift money away from low‐rated and into high‐rated funds. An average high‐rated retail fund receives between $ 4.1 million and $ 10.1 million higher net flows and an average low‐rated retail fund suffers from $ 1.0 million to $ 5.0 million lower net flows than an average‐rated fund during the first year after the publication of the Rating. Institutional investors react much more weakly to the publication of the Rating.
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Both institutional and retail investors show a preference for sustainability.
“Hartzmark and Sussmann (2019) and Ammann et al. (2019) argue that both institutional and retail investors show a preference for sustainability.”
From A review on ESG investing: Investors' expectations, beliefs and perceptions (2024) · cites this paper as Ammann et al. (2019)
The current literature is divided on whether institutional investors and retail investors differ in their preferences for sustainability.
“The current literature is divided on whether institutional investors and retail investors differ along their preferences for sustainability.”
From A review on ESG investing: Investors' expectations, beliefs and perceptions (2024) · cites this paper as Ammann et al. (2019)
Retail investors move money away from low sustainable funds into high sustainable funds, whereas the evidence is weaker for institutional investors.
“Contrary to these findings, Ammann et al. (2019) find strong evidence that retail investors move money away from low sustainable funds into high sustainable funds, whereas the evidence is weaker for institutional investors.”
From A review on ESG investing: Investors' expectations, beliefs and perceptions (2024) · cites this paper as Ammann et al. (2019)
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Sjuve, A. W. (2022) · SSRN Electronic Journal · doi:10.2139/ssrn.4187059 · Cited by 2 · see citing works
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Davani, S. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4889856 · Cited by 2 · see citing works
Zhao, C. (2024) · Advances in Economics Management and Political Sciences · doi:10.54254/2754-1169/2024.18332 · Cited by 1 · see citing works
Gormus, A., & Nazlıoğlu, Ş. (2025) · Applied Economics · doi:10.1080/00036846.2025.2482925 · Cited by 1 · see citing works
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Do ESG practices enhance stock returns through firm fundamentals? Evidence from Indonesia
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González, L. A. O., Crespo, D. A., Santomil, P. D., & Cunill, O. M. (2026) · The Journal of Risk Finance · doi:10.1108/jrf-05-2025-0239 · Cited by 1 · see citing works
Cornelli, G., Gambacorta, L., Oliviero, T., & Takahashi, K. (2026) · Journal of Financial Stability · doi:10.1016/j.jfs.2026.101579 · Cited by 1 · see citing works
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Forradellas, M. T. S., Fabregat‐Aibar, L., Barberà-Mariné, M. G., & Terceño, A. (2025) · Journal of Business Economics and Management · doi:10.3846/jbem.2025.24811 · Cited by 1 · see citing works
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Amel-Zadeh, A., Lustermans, R., Lustermans, R., Pieterse-Bloem, M., & Pieterse-Bloem, M. (2020) · Social Science Research Network · doi:10.2139/ssrn.3576687 · Cited by 4 · see citing works
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- Authors
- Ammann, M., Bauer, C., Fischer, S., & Müller, P.
- Affiliations
- University of St.Gallen (CH)
- Corresponding author
- Ammann, Manuel
- Bauer, Christopher
- Fischer, Sebastian
- Müller, Philipp
- Venue
- European Financial Management
- Publisher
- Wiley
- Published
- 2018-07-22
- Volume
- 25
- Issue
- 3
- Pages
- 520-553
- ISSN
- 1354-7798 (ISSN-L)
- 1468-036X
- OpenAlex
- W2769727601
- Cited by
- 145
- References
- 35
- Citations by year
- 2026: 17 · 2025: 26 · 2024: 30 · 2023: 22 · 2022: 20 · 2021: 12 · 2020: 9 · 2019: 8 · 2018: 1
- FWCI
- 6.75
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Locations
- European Financial Management (publishedVersion)
- SSRN Electronic Journal (publishedVersion)
- Alexandria (UniSG) (University of St.Gallen) (acceptedVersion)
- Alexandria (UniSG) (University of St.Gallen) (submittedVersion)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Finance › Sustainable Finance and Green Bonds
- Social Sciences › Economics, Econometrics and Finance › Finance › Financial Markets and Investment Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Keywords
- mutual fund flows, retail investors, institutional investors, sustainability ratings, ESG disclosure, investor behavior, fund ratings
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