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Inducing Resistance to Conspiracy Theory Propaganda: Testing Inoculation and Metainoculation Strategies
Abstract
This investigation examined the boundaries of inoculation theory by examining how inoculation can be applied to conspiracy theory propaganda as well as inoculation itself (called metainoculation). A 3-phase experiment with 312 participants compared 3 main groups: no-treatment control, inoculation, and metainoculation. Research questions explored how inoculation and metainoculation effects differ based on the argument structure of inoculation messages (fact- vs. logic-based). The attack message was a 40-minute chapter from the 9/11 Truth conspiracy theory film, Loose Change: Final Cut. The results indicated that both the inoculation treatments induced more resistance than the control message, with the fact-based treatment being the most effective. The results also revealed that metainoculation treatments reduced the efficacy of the inoculation treatments.
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“Inoculation, while effective in preemptively refuting misinformation in specific domains (27–30), may not improve discernment when evaluating a diverse array of real-world news content.”
From A digital media literacy intervention increases discernment between mainstream and false news in the United States and India (2020) · cites this paper as [27]
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Wong, C., & Wu, Y.-Y. (2023) · Journal of Risk Research · doi:10.1080/13669877.2023.2249909 · Cited by 8
“Most gaming experiments have been conducted in a classroom during a lesson time when students are primed to be in a learning mode (e.g. Banas and Miller 2013; Roozenbeek and van der Linden 2019).”
BackgroundMethodBoman, C. D. (2023) · Journal of Public Relations Research · doi:10.1080/1062726x.2023.2195184 · Cited by 8
“Previously conducted inoculation studies guided the development of the inoculation messages that state the message should enact a sense of threat by forewarning individuals they may see an attack ad and providing counter-arguments to what will be shared in the attack (Banas & Miller, 2013).”
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Dai, Y., Jia, W., Fu, L., Sun, M.-R., & Jiang, L. C. (2022) · Telematics and informatics · doi:10.1016/j.tele.2022.101835 · Cited by 8
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Lee, H., & Albarracín, D. (2025) · Journal of Consumer Psychology · doi:10.1002/jcpy.70014 · Cited by 5
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Self-citationTheoretical Considerations for Communication Campaigns to Address Vaccine Hesitancy
Kenzig, M., & Mumford, N. S. (2021) · Health Promotion Practice · doi:10.1177/15248399211050415 · Cited by 7
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BackgroundOrosz, G., Faragó, L., Paskuj, B., Rakovics, Z., Sam-Mine, D., Audemard, G., Modeliar, M. S., & Krekó, P. (2024) · Scientific Reports · doi:10.1038/s41598-024-61232-x · Cited by 5
“Unlike prior fake news interventions using nudges 17,24,65–69 , inoculation techniques 27,53–57, 70– 78 , or digital Despite using social motivations, it does not mean that the cognitive changes are unexpected or could not happen.”
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“Critical thinking skills, inquiry, and inoculation are strong adversaries against propaganda and authoritarianism (Banas & Miller, 2013; Dewey, 1954; Pratkanis & Aronson, 1992).”
BackgroundRôle fonctionnel de l'adhésion aux théories du complot : un moyen de distinction ?
Lantian, A. (2015) · theses.fr (ABES) · doi:10.70675/792304c0z5696z4b9czae06z1eca744b21d0 · Cited by 1
“Les théories du complot les plus populaires et partagées sont sans doute les théories du complot concernant l’attaque des tours jumelles du 11 septembre 2001 aux ÉtatsUnis (Banas & Miller, 2013 ; Jamil & Rousseau, 2011 ; Swami, Chamorro-Premuzic, & Furnham, 2010), celles ayant trait à l’accident de voiture qui a condu…”
BackgroundExit Stories: Using Reddit Self-Disclosures to Understand Disengagement from Problematic Communities
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“Many stories of exits from the manosphere reflect how prolonged exposure to red pill and incel ideologies lead to self-loathing, anger, and low self-esteem.”
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The complexity of misinformation extends beyond virus and warfare analogies
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Taubert, F., Schmid, P., Holford, D., Verger, P., Fasce, A., Karlsson, L. C., Soveri, A., Lewandowsky, S., & Betsch, C. (2024) · Vaccine: X · doi:10.1016/j.jvacx.2024.100560 · Cited by 4
“Such interventions could be based on fact-based inoculation that include a warning of the conspiracy narrative as a targeted influential attack [52] or could be an adaption of already validated interventions like fake news online games that train users to recognize and resist false information [53].”
BackgroundUncertainty and inoculation: Instilling resistance to anti-vaccination conspiracy propaganda
Bessarabova, E., & Banas, J. A. (2024) · Communication Quarterly · doi:10.1080/01463373.2024.2368124 · Cited by 4
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“Banas and Miller (2013) found that inoculation messages with a fact-based argument structure was effective to induce resistance against conspiracy theory propaganda.”
BackgroundMetacognitive Inoculation Reduces the Persuasiveness of Sarcastic Attack Messages
Clyne, L., Fellers, M., & Richards, A. (2020) · Communication Reports · doi:10.1080/08934215.2020.1755876 · Cited by 4
“The control message was about the history of sushi, a topic commonly used in inoculation studies as a control (e.g., Banas & Miller, 2013).”
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“Furthermore, empirical work on online moral expression indicates that exposure to diverse viewpoints can both enhance moral reasoning and intensify polarization, depending on the quality of interaction and reflexive capacity of users (Banas & Miller, 2021; Guess et al., 2021).”
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Caroti, D., Adam-Troian, J., Theraud, M., & Bagneux, V. (2025) · Contemporary Educational Psychology · doi:10.1016/j.cedpsych.2025.102413 · Cited by 3
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“…to reducing the uptake of conspiracy beliefs may work: (a) anti-conspiracy “ inoculation ” messages that directly attack the root of conspiracies (Banas and Miller, 2013; Banas and Rains, 2010), (b) priming respondents on logic or resistance to persuasion (Bonetto et al., 2019; Swami et al.,…”
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“The control message was a Facebook post about the origins of sushi common in studies about resisting persuasive messages (Banas & Miller, 2013).”
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Cook, J., Njomo, D. W., Aura, C., Wamalwa, B., Abeyesekera, S., Ssanyu, J. N., Kabwijamu, L., Ofire, M., Lepage, C., Thomson, A., et al. (2025) · The Pan African Medical Journal · doi:10.11604/pamj.supp.2025.51.1.48540 · Cited by 2
Fighting fire with fire: Prebunking with the use of a plausible meta‐conspiracy framing
Biddlestone, M., Green, R., Toribio-Flórez, D., de Gourville, D., Sutton, R. M., & Douglas, K. M. (2025) · British Journal of Psychology · doi:10.1111/bjop.70023 · Cited by 2
“…theories increases belief in them (e.g. Jolley et al., 2019; Jolley & Douglas, 2014a, 2014b; Kim & Cao, 2016; van der Linden, 2015) and another demonstrating the effectiveness of prebunking in reducing conspiracy beliefs (e.g. Banas & Miller, 2013; Jolley & Douglas, 2017; Mason et al., 2024).”
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Grimes, D., & Gorski, D. H. (2025) · Journal of Medical Internet Research · doi:10.2196/64679 · Cited by 2
“…as “inoculation” or “prebunking,” with two distinct aspects: (1) an “explicit warning of an impending threat of being misled” and (2) “refutation of the misinformation’s arguments,” noting that fact-and logic-based inoculations have been successful in prebunking a 9/11 conspiracy theory [27].”
Wang, D., & Hong, Y. (2023) · Asian Journal of Communication · doi:10.1080/01292986.2023.2261114 · Cited by 2
“In their studies, the meta-inoculation treatment did not provide any refutation of the arguments provided in the inoculation treatment; therefore, the response made by meta-inoculation was thought to occur through a more heuristic process (Banas & Miller, 2013).”
MethodJacob, U. S., Pillay, J., & Oluwawumi, O. O. (2022) · Interchange · doi:10.1007/s10780-022-09465-5 · Cited by 3
“(Banas & Miller, 2013).”
Inoculation theory revisited: reinterpretations, extensions, and new directions
Feng, G. C. (2025) · Frontiers in Communication · doi:10.3389/fcomm.2025.1576772 · Cited by 1
Etesse, M., Vásquez-Cubas, D., Ballesteros-Aguayo, L., & Mateus, J.-C. (2025) · Revista Digital de Investigación en Docencia Universitaria · doi:10.19083/ridu.2025.2159 · Cited by 6
“En dos casos, algunas hipótesis no fueron verificadas debido a la falta de diferencias significativas entre los grupos de trata-miento (Banas & Miller, 2013; Jiang et al., 2022).”
Dyer, K. D., Foster, C., Hall, R., & Pasternak-Taschner, N. (2025) · College Teaching · doi:10.1080/87567555.2025.2559945 · Cited by 1
ConspirED: A Dataset for Cognitive Traits of Conspiracy Theories and Large Language Model SafetyPreprint
Bates, L., Glockner, M., Nakov, P., & Gurevych, I. (2025) · Transactions of the Association for Computational Linguistics · doi:10.48550/arxiv.2508.20468 · Cited by 1
“While fact-checking relies on external evidence (Guo et al., 2022), detecting conspiratorial traits requires recognizing rhetorical patterns within the text itself, such as dismissal for Immune to evidence or hedging for Overriding suspicion .”
Uscinski, J. E., Littrell, S., & Klofstad, C. (2025) · Journal of Elections Public Opinion and Parties · doi:10.1080/17457289.2025.2514197 · Cited by 1
“Such information can come from, for example, fictional movies (Mulligan and Habel 2013), documentary films (Banas and Miller 2013; Kim and Cao 2016), social media (Enders et al. 2021b), and mainstream news reports (Einstein and Glick 2015), and can drive audiences to believe in conspiracy theories.”
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“…on obtaining data about what works, what really functions in order to prevent some target population from adopting certain questionable beliefs (Banas & Miller, 2013; Compton & Pfau, 2008; Cook et al., 2017; Linden et al., 2017; Roozenbeek & van der Linden, 2019; van der Linden et al., 2020).”
Decoding vaccine discourse: A comparative analysis of Twitter conversations in the USA and India
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“…of con-spiracy theories, diminished trust in pharmaceutical companies, scepticism towards government health agencies advocating for vaccines, and concerns about perceived infringements on personal liberties (Abdel-Raheem and Alkhammash, 2021; Banas and Miller, 2013; Ganczak et al., 2017).”
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“As such, this process is similar to meta-inoculation (Banas & Miller, 2013), whereby individuals were not inoculated against the risky behavior itself, but rather against the process of reactance that can result from inoculation.”
Self-citationArgument refutation training as explanation for the mechanism of resistance in inoculation theory
Averbeck, J., Dey, S., Okor, F., Hill, B., & Ezeobi, C. (2025) · Argumentation and Advocacy · doi:10.1080/10511431.2025.2456891 · Cited by 1
“Banas and Miller (2013) inoculated against a conspiracy film using fact-based and logic-based refutational pretreatments.”
Conspiracy Theatre of the Absurd: “Birds Aren’t Real” as Parodic Hypermimesis
Neville-Shepard, R., & Neville-Shepard, M. (2024) · Rhetoric Society Quarterly · doi:10.1080/02773945.2024.2375196 · Cited by 1
Petersen, J., Mülder, L. M., Kegel, P., Röthke, N., Wiegand, H., Lieb, K., Walter, H., Bröcker, A., Liebe, S., Tüscher, O., et al. (2022) · Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz · doi:10.1007/s00103-022-03593-0 · Cited by 1
Jacob, U., Pillay, J., & Oluwawumi, O. O. (2022) · Interchange · doi:10.1007/s10780-022-09479-z · Cited by 1
One-Sided Advertising: How Does It Overcome Consumer Resistance?
Tien, H., Huang, Y.-H., Wei, S.-Y., Chen, Y.-Y., Ger, T.-B., & Kuo, Y.-L. (2022) · International journal for marketing studies · doi:10.5539/ijms.v14n1p46 · Cited by 1
“…the confidence of the target audience may be boosted when they successfully resist persuasion (Kamarkar & Tormala, 2010; Tormala & Petty, 2002, 2004); that is, certain after-effects may be produced because of the resistance and these effects may even influence the persuaders (Banas & Miller, 2013).”
BackgroundScience Communication and Inoculation
Ivanov, B., & Parker, K. A. (2021) · doi:10.1002/9781119751809.ch13 · Cited by 1
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Strand, M. (2021) · Perspectives on Science and Christian Faith · doi:10.56315/pscf3-21strand · Cited by 1
Construction of Social Reality of Social Media Through Political Conspiracy Theory
Değer, K. (2017) · doi:10.5824/1309-1581.2017.1.007.x · Cited by 1
Zhu, J. (2026) · SemEval@ACL · doi:10.18653/v1/2026.semeval-1.174 · Cited by 1
“Conspiracy theories are defined as causal narratives that attribute events to covert plans orchestrated by a secret cabal (Banas and Miller, 2013).”
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Andrade, G., & Lugo-Ocando, J. (2024) · Canadian Journal of Bioethics · doi:10.7202/1112277ar · Cited by 1
“Research shows that such a pre-emptive approach can be successful in various settings through the use of “ resistance to persuasion ” (85).”
BackgroundKlapproth, J., Unger, S., Pohl, J., Boberg, S., Grimme, C., & Quandt, T. (2023) · Hawaii International Conference on System Sciences · doi:10.24251/hicss.2023.298 · Cited by 1
“As primary prevention measures, prebunking interventions aim to achieve psychological immunization before exposure to disinformation to reduce susceptibility to manipulation (Banas & Miller, 2013; Basol et al., 2020; Roozenbeek et al., 2020).”
BackgroundEin didaktisches Rahmenmodell zum schulischen Umgang mit Verschwörungsdenken
Drogan, T., & Grimm, M. (2026) · GWP – Gesellschaft, Wirtschaft, Politik · doi:10.3224/gwp.v75i3.12
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Rao, H., & Greve, H. R. (2026) · doi:10.1093/9780197772324.001.0001
Fewer Words, Greater Impact: The Efficacy of Terse Inoculation
Geegan, S., Ivanov, B., & Parker, K. A. (2026) · Western journal of communication · doi:10.1080/10570314.2026.2668464
“Prior work demonstrates that inoculation messages considerably shorter than long-form attacks can still generate resistance (e.g., Banas & Miller, 2013; Banas et al., 2024), suggesting that length matching is not a prerequisite for efficacy.”
I Don’t Believe Misinformation, But I Might Share It: Inoculation Effects in Messenger Communication
Ancina, A., Zumbrägel, J., & Krämer, N. (2026) · Social Media + Society · doi:10.1177/20563051261449194
“Early work focused on defending truisms (Compton, 2013; McGuire, 1981/1964), while later research applied inoculation across domains such as health, politics, conspiracy beliefs, and also misinformation (Banas & Miller, 2013; Lu et al., 2023; Pfau & Burgoon, 1988; Pfau et al., 1992).”
Rofiqi, R., Fikri, I. F., & Sugianto, H. (2026) · Argumentation and Advocacy · doi:10.1080/10511431.2026.2646003
The Role of Humor in Inoculation Theory
Compton, J., & van der Linden, S. (2026) · Behavioral Science · doi:10.3390/bs16040502
“Even more explicitly, gamified inoculation against misinformation has incorporated humor into the design of technique-based inoculation interventions (technique-or logic-based inoculations focus on the underlying tricks and fallacies rather than specific issues, see Banas & Miller, 2013).”
DaVisio, K., Malet, D., Miller-Idriss, C., Dashtgard, P., & Daymon, C. (2026) · Behavioral Sciences of Terrorism and Political Aggression · doi:10.1080/19434472.2026.2633398
Fore! Does forewarning inoculate people against the false balance effect?
Han, T., Snook, B., & Day, M. V. (2025) · Legal and Criminological Psychology · doi:10.1111/lcrp.70004
“…various types of misinformation, including science denials (Roozenbeek et al., 2022; Van der Linden et al., 2017; Wood, 2007), conspiracy theories (Banas & Miller, 2013), politically polarized content (Smith et al., 2025), extremism (Braddock, 2022; Lewandowsky & Yesilada, 2021) and misleading…”
Inoculation theory as a design approach to game-based misinformation interventions: a review
Henderson, N., & Pallett, H. (2026) · Popular Communication · doi:10.1080/15405702.2026.2619473
“…theory to diverse topics has developed over time, informing effective interventions against marketing campaigns (Compton & Pfau, 2004), climate change misinformation (van der Linden et al., 2017), conspiracy theories (Banas & Miller, 2013), and more (for a review see Traberg et al., 2022).”
Navigating the Fake News Environment: Enhancing Media Literacy in the Digital Age
Rodrigues, T. V. (2025) · International Journal for Innovation Education and Research · doi:10.31686/ijier.vol13.iss1.4249 · Cited by 1
西村, 涼., Hirabayashi, M. M., & Yoshino, T. (2026) · IEEE Access · doi:10.1109/access.2026.3683733
“Several studies have demonstrated the inoculation effect [3], [4].”
Salomi, V. (2025) · Social Sciences & Humanities Open · doi:10.1016/j.ssaho.2025.102136
Metadata
- Authors
- Banas, J. A., & Miller, G.
- Affiliations
- University of Oklahoma (US)
- Corresponding author
- Banas, John A.
- ORCID
- Banas, John A.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2013-01-25
- Volume
- 39
- Issue
- 2
- Pages
- 184-207
- ISSN
- 0360-3989 (ISSN-L)
- OpenAlex
- W1963443214
- Cited by
- 233
- References
- 0
- Citations by year
- 2026: 47 · 2025: 33 · 2024: 23 · 2023: 27 · 2022: 29 · 2021: 26 · 2020: 17 · 2019: 5 · 2018: 7 · 2017: 6 · 2016: 6 · 2015: 2 · 2014: 5
- FWCI
- 13.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Human Communication Research (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
- Keywords
- inoculation theory, conspiracy theories, argument structure
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