The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Antecedents of flow in online shopping: a test of alternative models
Open accessAbstract
Flow is an optimal state of experience that has been studied in various situations, including online environments. In such environments, it has been found to be positively related to exploratory behaviour, revisit and purchase intention, and positive attitude towards web sites. Based on flow theory, this study tests the complete structure of the flow model as it was originally formulated in an online shopping context. The role of the preconditions of flow is elaborated and the effect of web site complexity, an important interface design variable, on flow is examined. Results show that web site complexity affects flow through the mediating effects of the three preconditions of flow. Theoretical and practical implications of this finding are discussed.
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Cites
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Content Creation Challenges and Flow Experience in Educational Games: The IT-Emperor Case
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Cited by
An empirical examination of continuance intention of mobile payment services
Zhou, T. (2013) · Decision Support Systems · doi:10.1016/j.dss.2012.10.034 · Cited by 914
The effects of relationship quality and switching barriers on customer loyalty
Liu, C.-T., Guo, Y. M., & Lee, C.-H. (2011) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2010.05.008 · Cited by 490
Self-citationWhy smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Kim, Y. J., & Han, J. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.01.015 · Cited by 454
Zhang, P. (2013) · MIS Quarterly · doi:10.25300/misq/2013/37.1.11 · Cited by 331
Understanding mobile Internet continuance usage from the perspectives of UTAUT and flow
Zhou, T. (2011) · Information Development · doi:10.1177/0266666911414596 · Cited by 217
Metadata
- Authors
- Guo, Y. M., & Poole, M. S.
- Venue
- Information Systems Journal
- Publisher
- Wiley
- Published
- 2009-06-02
- Volume
- 19
- Issue
- 4
- Pages
- 369-390
- ISSN
- 1350-1917 (ISSN-L)
- 1365-2575
- OpenAlex
- W2008858301
- Cited by
- 283
- References
- 6
- FWCI
- 9.88
- Type
- journal article
- Language
- en
- Open access
- bronze
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