The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
The Influence of Presumed Influence
Abstract
Although direct influences of media have been the primary focus of mass communication research, recent theoretical developments have suggested powerful and important indirect effects as well. Derived from the third-person effect hypothesis and related research, but describing a broader range of phenomena, the indirect effects model proposes that people (a) perceive some effect of a message on others and then (b) react to that perception. We call this model the influence of presumed influence. The general model was tested with evaluation data from a maternal health campaign in Nepal. A key aspect of the campaign was a serial radio drama directed at clinic health workers. Results showed, however, that many women in the general population also listened to the serial. The program had no direct positive influence on this population, but we found a significant indirect influence on their attitudes and reported behaviors when mediated by their perceptions of impact on the target population of clinic health workers.
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Cites
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Overrating the X-Rating: The Third-Person Perception and Support for Censorship of Pornography
Gunther, A. C. (1995) · Journal of Communication · doi:10.1111/j.1460-2466.1995.tb00712.x · Cited by 422
Self-citationSome Reasons Why Information Campaigns Fail
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Public Beliefs About the Beliefs of the Public
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THIRD-PERSON EFFECT RESEARCH 1983–1992: A REVIEW AND SYNTHESIS
Perloff, R. M. (1993) · International Journal of Public Opinion Research · doi:10.1093/ijpor/5.2.167 · Cited by 344
The Third-Person Effect: A Meta-Analysis of the Perceptual Hypothesis
Paul, B., Salwen, M. B., & Dupagne, M. (2000) · Mass Communication and Society · doi:10.1207/s15327825mcs0301_04 · Cited by 333
Support for Censorship of Violent and Misogynic Rap Lyrics: An Analysis of the Third-Person Effect
McLEOD, D. M., EVELAND, W. P., & NATHANSON, A. I. (1997) · Communication Research · doi:10.1177/009365097024002003 · Cited by 330
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Biased Optimism and the Third-Person Effect
Gunther, A. C., & Mundy, P. (1993) · Journalism Quarterly · doi:10.1177/107769909307000107 · Cited by 316
Self-citationFOR THE GOOD OF OTHERS: CENSORSHIP AND THE THIRD-PERSON EFFECT
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Cited by
Perloff, R. M. (2014) · Sex Roles · doi:10.1007/s11199-014-0384-6 · Cited by 913
Dillard, J. P., Weber, K. M., & Vail, R. G. (2007) · Journal of Communication · doi:10.1111/j.1460-2466.2007.00360.x · Cited by 276
Davis, K. C., Nonnemaker, J., Duke, J., & Farrelly, M. C. (2013) · Health Communication · doi:10.1080/10410236.2012.696535 · Cited by 146
How fear-arousing news messages affect risk perceptions and intention to talk about risk
Paek, H.-J., Oh, S.-H., & Hove, T. (2016) · Health Communication · doi:10.1080/10410236.2015.1037419 · Cited by 115
Geber, S., & Hefner, D. (2019) · Studies in Communication | Media · doi:10.5771/2192-4007-2019-1-6 · Cited by 87
Metadata
- Authors
- Gunther, A. C., & Storey, J. D.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2003-06-01
- Volume
- 53
- Issue
- 2
- Pages
- 199-215
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2167064319
- Cited by
- 522
- References
- 16
- FWCI
- 149.99
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
