The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Abstract
Message framing provides a theoretically grounded approach to the development of effective health messages. In this study, we review the state of research and theory on message framing (Rothman & Salovey, 1997), and how it can inform efforts to enhance health practices throughout the cancer care continuum. Gain-framed appeals are more effective when targeting behaviors that prevent the onset of disease, whereas loss-framed appeals are more effective when targeting behaviors that detect the presence of a disease. In light of these findings, we consider how message frames may affect other types of health behaviors and identify the need to understand better the processes that shape how people construe health behaviors.
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Cites
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Cited by
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Preventing dengue through mobile phones: Evidence from a field experiment in Peru
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Using conversational agents to explain medication instructions to older adults.
(2018) · Europe PMC (PubMed Central) · Cited by 32
Metadata
- Authors
- Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-08-01
- Volume
- 56
- Issue
- suppl_1
- Pages
- S202-S220
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2052869868
- Cited by
- 770
- References
- 13
- FWCI
- 386.22
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
