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Cited by 1,940Media Influence and PoliticsNews Media Framing and Political CommunicationElectoral Systems and Political Participation

The DOI matches its Crossref record; 63 of the 64 references it cites were found in a registry or an index.

Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use

Iyengar, Shanto, Hahn, Kyu S·2009·Journal of Communication
DOI 10.1111/j.1460-2466.2008.01402.x
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Abstract

We show that the demand for news varies with the perceived affinity of the news organization to the consumer’s political preferences. In an experimental setting, conservatives and Republicans preferred to read news reports attributed to Fox News and to avoid news from CNN and NPR. Democrats and liberals exhibited exactly the opposite syndrome—dividing their attention equally between CNN and NPR, but avoiding Fox News. This pattern of selective exposure based on partisan affinity held not only for news coverage of controversial issues but also for relatively “soft” subjects such as crime and travel. The tendency to select news based on anticipated agreement was also strengthened among more politically engaged partisans. Overall, these results suggest that the further proliferation of new media and enhanced media choices may contribute to the further polarization of the news audience.

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Crossref · 10.1111/j.1460-2466.2008.01402.x

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Citations

Cites

Research works printed but not linked: 12

  1. Bumiller, 200823, McCain gathers support and donations in aftermath of article in The Times, The New York Times, p. A13
  2. Fiorina, 2005, Culture wars? The myth of polarized America
  3. Fox, 1997, Applied regression, linear models, and related methods
  4. Greene, 2003, Econometric analysis
  5. Hill, 2007, The opt-in internet panel: Survey mode, sampling methodology and the implications for political research
  6. Iyengar, 2007, Media and politics: A citizen’s guide
  7. Jacobson, 2000, Polarized politics, 9
  8. Pew Research Center for the People and Press, 2004, Online news audience larger, more diverse: News audience increasingly polarized
  9. Rutenberg, 200821, For McCain, self-confidence on ethics poses its own risk, The New York Times
  10. Sears, 1968, Theories of cognitive consistency: A sourcebook, 777
  11. Smith, 1997, What the people want from the press
  12. Steinberg, 20076, Cable channel nods to ratings and leans left, The New York Times

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Metadata

Authors
Iyengar, S., & Hahn, K. S.
Affiliations
  • Stanford University (US)
  • University of California, Los Angeles (US)
ORCID
Iyengar, Shanto
Venue
Journal of Communication
Publisher
Oxford University Press (OUP)
Published
2009-03
Volume
59
Issue
1
Pages
19-39
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
DOI
10.1111/j.1460-2466.2008.01402.x
OpenAlex
W2166155258
Cited by
1,940
References
64
Citations by year
2026: 73 · 2025: 137 · 2024: 116 · 2023: 105 · 2022: 167 · 2021: 156 · 2020: 246 · 2019: 162 · 2018: 148 · 2017: 129 · 2016: 101 · 2015: 92 · 2014: 89 · 2013: 80 · 2012: 64
FWCI
148.28
Type
journal article
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 2375 d)
Locations
Journal of Communication (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Media Influence and Politics
  • Social Sciences › Communication › News Media Framing and Political Communication
  • Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
Keywords
selective exposure, political affiliation, Fox News, convolutional neural networks, NPR, political polarization, political participation, new media

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