The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
FORMS OF MARKET ORIENTATION IN UK COMPANIES
Abstract
Despite the importance of market orientation in the marketing and strategic management literature, it has been the subject of few conceptual and empirical studies. Also, the latter have addressed only the degree of market orientation and not its nature or form. the empirical study reported in this article focuses on the form of market orientation. Five different forms of market orientation were identified, along with three factors that discriminate between them. Although there are some performance differences between the forms of market orientation, the market environments that they are associated with are not significantly different. As well as providing additional empirical evidence, the results provide empirical support to, and extensions of, the conceptualization of market orientation given in the literature.
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Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Cited by
Siguaw, J. A., Simpson, P. M., & Baker, T. L. (1998) · Journal of Marketing · doi:10.2307/1251746 · Cited by 766
Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Nakata, C., & Sivakumar, K. (2001) · Journal of the Academy of Marketing Science · doi:10.1177/03079459994623 · Cited by 265
Metadata
- Authors
- Greenley, G. E.
- Venue
- Journal of Management Studies
- Publisher
- Wiley
- Published
- 1995-01
- Volume
- 32
- Issue
- 1
- Pages
- 47-66
- ISSN
- 0022-2380 (ISSN-L)
- 1467-6486
- OpenAlex
- W2065462327
- Cited by
- 278
- References
- 2
- FWCI
- 34.55
- Type
- journal article
- Language
- en
- Open access
- closed
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- Greenley, G. E. (1995). FORMS OF MARKET ORIENTATION IN UK COMPANIES. Journal of Management Studies. https://doi.org/10.1111/j.1467-6486.1995.tb00645.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
