The DOI matches its Crossref record; 26 of the 26 references it cites were found in a registry or an index.
Motivational complexity of green consumerism
Abstract
This paper elaborates on the motivational complexity of green consumerism using a simple model of motivation as an analytical tool. The objective is to provide insights into the challenges that environmentally concerned ‘green consumers’ may face in the markets, as well as to illustrate the limitations of framing and targeting environmental policy measures in terms of individual motivation and morally responsible decision making. On the whole, the paper argues that as a private lifestyle project of a single individual, ‘green consumerism’ is much too heavy a responsibility to bear. Therefore, the author joins the growing number of scholars who argue that in environmental policy the focus on individual consumers is limited and thus needs to be problematized.
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Cites
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Qualitative marketing research: a cultural approach
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Cited by
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Yadav, R., & Pathak, G. S. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.06.120 · Cited by 1,463
Yadav, R., & Pathak, G. S. (2017) · Ecological Economics · doi:10.1016/j.ecolecon.2016.12.019 · Cited by 1,318
Green Consumption: Behavior and Norms
Peattie, K. (2010) · Annual Review of Environment and Resources · doi:10.1146/annurev-environ-032609-094328 · Cited by 964
Consumer purchase intention for organic personal care products
Yeon Kim, H., & Chung, J. (2011) · Journal of Consumer Marketing · doi:10.1108/07363761111101930 · Cited by 834
Metadata
- Authors
- Moisander, J.
- Venue
- International Journal of Consumer Studies
- Publisher
- Wiley
- Published
- 2007-02-13
- Volume
- 31
- Issue
- 4
- Pages
- 404-409
- ISSN
- 1470-6423 (ISSN-L)
- 1470-6431
- OpenAlex
- W2102231444
- Cited by
- 758
- References
- 26
- FWCI
- 42.54
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
