The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Qualitative marketing research: a cultural approach
Abstract
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Bitner, M. J. (1992) · Journal of Marketing · doi:10.2307/1252042 · Cited by 7,271
Positioning: The Discursive Production of Selves
DAVIES, B., & HARRÉ, R. (1990) · Journal for the Theory of Social Behaviour · doi:10.1111/j.1468-5914.1990.tb00174.x · Cited by 5,357
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Longino, H. E. (2002) · doi:10.1515/9780691187013 · Cited by 1,622
That's Interesting!: Towards a Phenomenology of Sociology and a Sociology of Phenomenology
Davis, M. S. (1971) · Philosophy of the Social Sciences · doi:10.1177/004839317100100211 · Cited by 1,219
Thompson, C. J. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400403 · Cited by 1,142
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
Arnould, E. J., & Wallendorf, M. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100404 · Cited by 1,027
Comments on “What theory is not”
DiMaggio, P. J. (1995) · Administrative Science Quarterly · doi:10.2307/2393790 · Cited by 488
Cited by
Motivational complexity of green consumerism
Moisander, J. (2007) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2007.00586.x · Cited by 758
(2015) · The University of Bath Online Publications Store (The University of Bath) · Cited by 3
Metadata
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2006-11-01
- Volume
- 44
- Issue
- 03
- Pages
- 44-1620-44-1620
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W69811547
- Cited by
- 235
- References
- 10
- Type
- book review
- Language
- en
- Open access
- closed
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Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
