Women, men and organic food: differences in their attitudes and willingness to pay. A Spanish case study

Ureña, Félix; Bernabéu, Rodolfo; Olmeda, Miguel

doi:10.1111/j.1470-6431.2007.00637.x

Cited by 215Organic Food and AgricultureEconomic and Environmental ValuationConsumer Attitudes and Food Labeling

Women, men and organic food: differences in their attitudes and willingness to pay. A Spanish case study

Ureña, Félix, Bernabéu, Rodolfo, Olmeda, Miguel·2008·International Journal of Consumer Studies

DOI 10.1111/j.1470-6431.2007.00637.x

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Abstract

Abstract The main purpose of this work consists of displaying the different attitudes of men and women towards organic food, and their willingness to pay for it, in three different consumer intensities: usual, occasional and potential consumers. Several surveys have been carried out to obtain a representative sample of regular food purchasers living in Castilla‐La Mancha (Spain). Statistic analysis previously detecting significant differences with regard to gender and type of consumer has been conducted by univariate analysis to describe attitudes, and multivariate analysis, through ‘logit’ models, to calculate maximum willingness to pay. Results show that women have a more favourable attitude (directly related to their lifestyle) to the purchase and consumption of organic food than men, whereas men are inclined to pay a higher price for organic food than women. In general, men are disposed to pay a higher increase in price than women.

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Females are more likely to show a positive attitude towards organic food behavior.
“females (Ureña et al., 2008) and younger people (Grebitus et al., 2015) are more likely to show a positive attitude towards organic food behavior”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Ureña et al., 2008

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Authors: Ureña, F., Bernabéu, R., & Olmeda, M.
Affiliations: University of Castilla-La Mancha (ES)
Venue: International Journal of Consumer Studies
Publisher: Wiley
Published: 2007-11-27
Volume: 32
Issue: 1
Pages: 18-26
ISSN: 1470-6423 (ISSN-L)
1470-6431
DOI: 10.1111/j.1470-6431.2007.00637.x
OpenAlex: W2056773409
Cited by: 215
References: 23
Citations by year: 2026: 4 · 2025: 11 · 2024: 13 · 2023: 23 · 2022: 20 · 2021: 19 · 2020: 15 · 2019: 17 · 2018: 10 · 2017: 16 · 2016: 5 · 2015: 18 · 2014: 7 · 2013: 9 · 2012: 13
FWCI: 2.43
Type: journal article
Language: en
Open access: closed
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations: International Journal of Consumer Studies (publishedVersion)
Topics: Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords: organic food, gender differences, consumer attitudes, willingness to pay, price premium, lifestyle, Castilla-La Mancha

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Women, men and organic food: differences in their attitudes and willingness to pay. A Spanish case study

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