The Presentation of Political Self: Cultural Resonance and the Construction of Collective Action Frames

Abstract

This article asks how the cultural environment shapes activist claims making. Using data from a grassroots antitoxics/anti-incinerator movement field study, I show how activists modify their political claims as they shift their discussion from the interpersonal level (back region) to the wider public (front region). Each region has distinct constraints and opportunities that shape the construction and potency of activists' claims.I begin by describing the interrelations between movement frames and the cultural environment; I then argue that the concept of “cultural resonance” captures these interrelations. Next, I describe the front region and back region collective action frames that activists constructed. Despite their denial, they presented claims that differed between regions. I use the ideas of region and cultural resonance to argue that distinct region specific conventions shaped activist frames into conventional styles, forms, and themes. I conclude by discussing processes of intramovement solidarity, and prospects for intermovement cooperation.