Cited by 275Substance Abuse Treatment and OutcomesMedia Influence and HealthBehavioral Health and Interventions

Exposing Pluralistic Ignorance to Reduce Alcohol Use Among College Students1

Schroeder, Christine M., Prentice, Deborah A.·1998·Journal of Applied Social Psychology

Abstract

Research has shown that students' beliefs about alcohol use are characterized by pluralistic ignorance: The majority of students believe that their peers are uniformly more comfortable with campus alcohol practices than they are. The present study examines the effects of educating students about pluralistic ignorance on their drinking behavior. Entering students (freshmen) participated in either a peer‐oriented discussion, which focused on pluralistic ignorance, or an individual‐oriented discussion, which focused on decision making in a drinking situation. Four to 6 months later, students in the peer‐oriented condition reported drinking significantly less than did students in the individual‐oriented condition. Additional results suggest that the peer‐oriented discussion reduced the prescriptive strength of the drinking norm. The implications of these results for models of social influence and for the representation of peer opinion are discussed.

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Crossref · 10.1111/j.1559-1816.1998.tb01365.x

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Authors
Schroeder, C. M., & Prentice, D. A.
Affiliations
  • University of Medicine and Dentistry of New Jersey (US)
  • Princeton University (US)
Corresponding author
Prentice, Deborah A.
Venue
Journal of Applied Social Psychology
Publisher
Wiley
Published
1998-12
Volume
28
Issue
23
Pages
2150-2180
ISSN
  • 0021-9029 (ISSN-L)
  • 1559-1816
OpenAlex
W2010559569
Cited by
275
References
1
Citations by year
2026: 4 · 2025: 10 · 2024: 8 · 2023: 9 · 2022: 12 · 2021: 12 · 2020: 14 · 2019: 7 · 2018: 13 · 2017: 15 · 2016: 9 · 2015: 10 · 2014: 17 · 2013: 6 · 2012: 7
FWCI
1.52
Type
journal article
Language
en
Open access
closed
Locations
Journal of Applied Social Psychology (publishedVersion)
Topics
  • Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Keywords
pluralistic ignorance, university students, alcohol consumption, peer influence, social norms, drinking behavior, social influence, peer opinion

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