Exposing Pluralistic Ignorance to Reduce Alcohol Use Among College Students1
Abstract
Research has shown that students' beliefs about alcohol use are characterized by pluralistic ignorance: The majority of students believe that their peers are uniformly more comfortable with campus alcohol practices than they are. The present study examines the effects of educating students about pluralistic ignorance on their drinking behavior. Entering students (freshmen) participated in either a peer‐oriented discussion, which focused on pluralistic ignorance, or an individual‐oriented discussion, which focused on decision making in a drinking situation. Four to 6 months later, students in the peer‐oriented condition reported drinking significantly less than did students in the individual‐oriented condition. Additional results suggest that the peer‐oriented discussion reduced the prescriptive strength of the drinking norm. The implications of these results for models of social influence and for the representation of peer opinion are discussed.
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In the study of Schroeder and Prentice (1998), information on the subject diminished alcohol consumption among college students.
“in the study of Schroeder and Prentice (1998), information on the subject diminished the alcohol consumption among college students.”
From Pluralistic ignorance in the bystander effect: informational dynamics of unresponsive witnesses in situations calling for intervention (2014) · cites this paper as Schroeder and Prentice (1998)
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- Authors
- Schroeder, C. M., & Prentice, D. A.
- Affiliations
- University of Medicine and Dentistry of New Jersey (US)
- Princeton University (US)
- Corresponding author
- Prentice, Deborah A.
- ORCID
- Prentice, Deborah A.
- Venue
- Journal of Applied Social Psychology
- Publisher
- Wiley
- Published
- 1998-12
- Volume
- 28
- Issue
- 23
- Pages
- 2150-2180
- ISSN
- 0021-9029 (ISSN-L)
- 1559-1816
- OpenAlex
- W2010559569
- Cited by
- 275
- References
- 1
- Citations by year
- 2026: 4 · 2025: 10 · 2024: 8 · 2023: 9 · 2022: 12 · 2021: 12 · 2020: 14 · 2019: 7 · 2018: 13 · 2017: 15 · 2016: 9 · 2015: 10 · 2014: 17 · 2013: 6 · 2012: 7
- FWCI
- 1.52
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Applied Social Psychology (publishedVersion)
- Topics
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- pluralistic ignorance, university students, alcohol consumption, peer influence, social norms, drinking behavior, social influence, peer opinion
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