The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Nature and Social Uses of the Internet: A Qualitative Investigation
Abstract
Despite the rapid growth of the Internet population, very little is known about consumers' perceptions and uses of this new medium. As a result, much uncertainty remains regarding the nature of marketing activities most appropriate on the Internet. The present paper proposes to clarify these issues on the basis of in‐depth interviews of Internet users. Findings highlight four main descriptions of the Internet which are associated with different social uses. Implications of these findings for both marketing practitioners and consumer researchers are outlined.
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Citations
Cites
An Exploration of High-Risk Leisure Consumption Through Skydiving
Celsi, R. L., Rose, R. L., & Leigh, T. W. (1993) · Journal of Consumer Research · doi:10.1086/209330 · Cited by 1,150
Cited by
Consumer patronage and risk perceptions in Internet shopping
Forsythe, S. M., & Shi, B. (2003) · Journal of Business Research · doi:10.1016/s0148-2963(01)00273-9 · Cited by 1,433
Enticing online consumers: an extended technology acceptance perspective
Chen, L.-D., Gillenson, M. L., & Sherrell, D. L. (2002) · Information & Management · doi:10.1016/s0378-7206(01)00127-6 · Cited by 1,377
An online prepurchase intentions model
Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001) · Journal of Retailing · doi:10.1016/s0022-4359(01)00051-3 · Cited by 797
Technology Adaptation in E-commerce:
Chen, L.-D., & Tan, J. (2004) · European Management Journal · doi:10.1016/j.emj.2003.11.014 · Cited by 306
Online Shopper Behavior: Influences of Online Shopping Decision
SCG Trading Services Co. Ltd, Katawetawaraks, C., Wang, C. L., & University of New Haven (2011) · Asian Journal of Business Research · doi:10.14707/ajbr.110012 · Cited by 303
Metadata
- Authors
- MAIGNAN, I., & LUKAS, B. A.
- Venue
- Journal of Consumer Affairs
- Publisher
- Wiley
- Published
- 1997-12
- Volume
- 31
- Issue
- 2
- Pages
- 346-371
- ISSN
- 0022-0078 (ISSN-L)
- 1745-6606
- OpenAlex
- W2096186280
- Cited by
- 183
- References
- 1
- FWCI
- 13.76
- Type
- journal article
- Language
- en
- Open access
- closed
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- MAIGNAN, I., & LUKAS, B. A. (1997). The Nature and Social Uses of the Internet: A Qualitative Investigation. Journal of Consumer Affairs. https://doi.org/10.1111/j.1745-6606.1997.tb00395.x
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
