The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product
Abstract
Environmental concern has been an important topic for more than 40 years and has recently become even more critical with today's concerns about creating a sustainable and healthy environment. This research examines factors affecting an individual's willingness to pay more for an environmentally friendly product. Our results show that willingness to pay more differs across demographic groups. We also find that individuals who rate concern for waste as highly important are willing to spend more money on an eco-friendly product. Consequently, our findings provide insight into the development of appropriate educational strategies for different consumer groups to encourage consumers to purchase eco-friendly products, with a goal of creating a healthier environment for current and future generations.
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Targeting consumers who are willing to pay more for environmentally friendly products
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
Straughan, R. D., & Roberts, J. A. (1999) · Journal of Consumer Marketing · doi:10.1108/07363769910297506 · Cited by 1,611
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Chang, H., Zhang, L., & Xie, G.-X. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.994731 · Cited by 362
Effects of green brand on green purchase intention
Huang, Y.-C., Yang, M., & Wang, Y.-C. (2014) · Marketing Intelligence & Planning · doi:10.1108/mip-10-2012-0105 · Cited by 238
Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2012) · Journal of Advertising · doi:10.1080/00913367.2012.10672454 · Cited by 123
Shoppers’ grocery choices in the presence of generalized eco-labelling
Bernard, Y., Bertrandias, L., & Elgaaied-Gambier, L. (2015) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-12-2013-0218 · Cited by 65
Metadata
- Authors
- ROYNE, M. B., LEVY, M., & MARTINEZ, J.
- Venue
- Journal of Consumer Affairs
- Publisher
- Wiley
- Published
- 2011-06
- Volume
- 45
- Issue
- 2
- Pages
- 329-343
- ISSN
- 0022-0078 (ISSN-L)
- OpenAlex
- W2032805593
- Cited by
- 202
- References
- 2
- FWCI
- 23.30
- Type
- journal article
- Language
- en
- Open access
- closed
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- ROYNE, M. B., LEVY, M., & MARTINEZ, J. (2011). The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product. Journal of Consumer Affairs. https://doi.org/10.1111/j.1745-6606.2011.01205.x
Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
