European consumers' acceptance of functional foods
Abstract
Consumer acceptance of functional foods is analyzed from the perspective of consumer quality perception of food products. Four major dimensions of food quality are identified: taste and other sensory characteristics, healthiness, convenience, and naturalness. Functional foods provide, from the consumer perspective, synergies between healthiness and convenience, but may, in the consumer mind, lead to trade-offs between healthiness on the one side and taste and naturalness on the other side. This may explain the reluctance of European consumers to accept functional food products.
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Healthfulness is one among several dimensions of food quality and food choices in consumers' minds.
“Healthfulness is one among several dimensions of food quality and food choices in consumers' minds (Grunert, 2010;Pollard, Steptoe, & Wardle, 1998;Steptoe et al., 1995).”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Grunert, 2010
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- Authors
- Grunert, K. G.
- Affiliations
- Aarhus University (DK)
- Corresponding author
- Grunert, Klaus G.
- ORCID
- Grunert, Klaus G.
- Venue
- Annals of the New York Academy of Sciences
- Publisher
- Wiley
- Published
- 2010-03
- Volume
- 1190
- Issue
- 1
- Pages
- 166-173
- ISSN
- 0077-8923 (ISSN-L)
- 1749-6632
- OpenAlex
- W1897575579
- Cited by
- 63
- References
- 21
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 2 · 2023: 3 · 2022: 3 · 2021: 5 · 2020: 6 · 2019: 8 · 2018: 7 · 2017: 4 · 2016: 3 · 2015: 4 · 2013: 3 · 2012: 6
- FWCI
- 4.44
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Annals of the New York Academy of Sciences (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Keywords
- functional foods, consumer acceptance, food quality perception, healthiness, convenience, naturalness, taste, sensory properties, trade-offs, European consumers
- MeSH terms
- Attitude to Health, Consumer Behavior, Europe, Humans, Perception, Functional Food
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