Cited by 63Consumer Attitudes and Food LabelingSensory Analysis and Statistical MethodsOrganic Food and Agriculture

European consumers' acceptance of functional foods

Grunert, Klaus G.·2010·Annals of the New York Academy of Sciences

Abstract

Consumer acceptance of functional foods is analyzed from the perspective of consumer quality perception of food products. Four major dimensions of food quality are identified: taste and other sensory characteristics, healthiness, convenience, and naturalness. Functional foods provide, from the consumer perspective, synergies between healthiness and convenience, but may, in the consumer mind, lead to trade-offs between healthiness on the one side and taste and naturalness on the other side. This may explain the reluctance of European consumers to accept functional food products.

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Crossref · 10.1111/j.1749-6632.2009.05260.x

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Authors
Grunert, K. G.
Affiliations
Aarhus University (DK)
Corresponding author
Grunert, Klaus G.
Venue
Annals of the New York Academy of Sciences
Publisher
Wiley
Published
2010-03
Volume
1190
Issue
1
Pages
166-173
ISSN
  • 0077-8923 (ISSN-L)
  • 1749-6632
OpenAlex
W1897575579
Cited by
63
References
21
Citations by year
2026: 2 · 2025: 2 · 2024: 2 · 2023: 3 · 2022: 3 · 2021: 5 · 2020: 6 · 2019: 8 · 2018: 7 · 2017: 4 · 2016: 3 · 2015: 4 · 2013: 3 · 2012: 6
FWCI
4.44
Type
journal article
Language
en
Open access
closed
Locations
  • Annals of the New York Academy of Sciences (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Keywords
functional foods, consumer acceptance, food quality perception, healthiness, convenience, naturalness, taste, sensory properties, trade-offs, European consumers
MeSH terms
Attitude to Health, Consumer Behavior, Europe, Humans, Perception, Functional Food

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