Consumer Behaviors toward Novel Functional and Convenient Meat Products in Poland
Abstract
Abstract The aim of the presented study was to evaluate consumer behaviors towards novel meat products in Poland. The research was conducted using PAPI method on a group of 559 Polish respondents purchasing meat and meat products. The highest share of declared “innovators” or “early adopters” was observed among respondents purchasing meat and sausages in natural food shops (75%, 83%), supermarkets (59%, 58%) and specialist meat stores (50% for sausages), whereas the lowest interest in novelty was expressed by the respondents purchasing meat and sausages in the local grocery shops (35%, 26%) and discount stores (29%, 36%). In the case of cold cuts deluxe the highest interest in novelty was observed among respondents purchasing in discount stores (71%), while the lowest – among respondents purchasing in supermarkets (27%) and natural food shops (17%). The identified trend suggesting that customers are willing to buy various novel meat products in the different places may be a contribution to the formulation of the modern marketing strategies. Practical Applications The major achievement of this study is a new insight into market strategies for novel functional meat products. It was observed that customers are willing to buy various novel meat products in the different places (cold cuts deluxe in discount stores, sausages in natural food shops). The presented study may be a valuable contribution to the recognition of the effective marketing strategies, especially in terms of distribution.
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The overrepresentation of females in the sample can be explained by females having a more positive attitude towards functional foods.
“and have a more positive attitude towards functional foods [28,29,30,31]”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [30]
Females are also more positive about functional foods.
“Studies focusing on attitudes suggest that females are also more positive about functional foods [28,29,30,31].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [30]
The influence of demographic variables on attitudes toward and consumption of functional foods has been reported in several articles.
“The influence of demographic variables on attitudes toward and consumption of functional foods has been reported in several articles [25,26,27,28,29,30,31,32,33,34].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [30]
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- Authors
- Olewnik‐Mikołajewska, A., Guzek, D., Głąbska, D., & Gutkowska, K.
- Affiliations
- Warsaw University of Life Sciences (PL)
- Corresponding author
- Guzek, Dominika
- Venue
- Journal of Sensory Studies
- Publisher
- Wiley
- Published
- 2016-03-07
- Volume
- 31
- Issue
- 3
- Pages
- 193-205
- ISSN
- 0887-8250 (ISSN-L)
- 1745-459X
- OpenAlex
- W2296235420
- Cited by
- 22
- References
- 58
- Citations by year
- 2026: 1 · 2025: 1 · 2023: 3 · 2022: 1 · 2021: 1 · 2020: 3 · 2019: 1 · 2018: 6 · 2017: 3 · 2016: 2
- FWCI
- 3.97
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Sensory Studies (publishedVersion)
- Funders
- Fundo Regional para a Ciência e Tecnologia
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Life Sciences › Agricultural and Biological Sciences › Animal Science and Zoology › Meat and Animal Product Quality
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- consumer behavior, functional meat products, retail channels, supermarkets, discount stores, grocery stores, Poland
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