The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes: Persuasive Effects of Interactivity
Abstract
We explore theoretical mechanisms by which the interactivity of a medium enhances the persuasive potential of messages, by investigating the effects of 2 different types of website interactivity—modality interactivity and message interactivity—on the nature of user engagement with messages. In a 3 (Message Interactivity: High/Medium/Low) × 2 (Modality Interactivity: Slider/Control) factorial experiment (N = 167), we discovered that modality interactivity led to more positive assessment of the interface and greater cognitive absorption, contributing to more favorable attitudes toward the website and even toward the antismoking messages. However, it reduced the amount of message-related thoughts. In contrast, message interactivity enhanced message elaboration, leading to more positive attitudes among those with low involvement in the message topic.
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Cites
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
Agarwal, R., & Karahanna, E. (2000) · MIS Quarterly · doi:10.2307/3250951 · Cited by 4,726
The limited capacity model of mediated message processing
Lang, A. (2000) · Journal of Communication · doi:10.1111/j.1460-2466.2000.tb02833.x · Cited by 2,153
Measuring Narrative Engagement
Busselle, R., & Bilandzic, H. (2009) · Media Psychology · doi:10.1080/15213260903287259 · Cited by 1,088
Kalyanaraman, S., & Sundar, S. S. (2006) · Journal of Communication · doi:10.1111/j.1460-2466.2006.00006.x · Cited by 475
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Cited by
Perski, O., Blandford, A., West, R., & Michie, S. (2017) · Translational Behavioral Medicine · doi:10.1007/s13142-016-0453-1 · Cited by 1,193
O’Brien, H. L., Cairns, P., & Hall, M. (2018) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2018.01.004 · Cited by 1,014
Short, C. E., DeSmet, A., Woods, C., Williams, S. L., Maher, C., Middelweerd, A., Müller, A. M., Wark, P. A., Vandelanotte, C., Poppe, L., et al. (2018) · Journal of Medical Internet Research · doi:10.2196/jmir.9397 · Cited by 400
Zha, X., Yang, H., Yan, Y., Liu, K., & Huang, C. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2017.10.038 · Cited by 237
Sundar, S. S., Molina, M. D., & Cho, E. (2021) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmab010 · Cited by 212
Self-citationRethinking (Dis)Engagement in Human-Computer Interaction
O'Brien, H. L., Roll, I., Kampen, A., & Davoudi, N. (2022) · Computers in Human Behavior · doi:10.1016/j.chb.2021.107109 · Cited by 139
Molina, M. D., & Sundar, S. S. (2024) · New Media & Society · doi:10.1177/14614448221103534 · Cited by 124
Self-citationBellur, S., & Sundar, S. S. (2017) · Human Communication Research · doi:10.1111/hcre.12094 · Cited by 69
Self-citationSocial Media Message Designs to Educate Adolescents About E-Cigarettes
Lazard, A. J. (2021) · Journal of Adolescent Health · doi:10.1016/j.jadohealth.2020.05.030 · Cited by 65
Vázquez-Herrero, J., & López-García, X. (2019) · New Review of Hypermedia and Multimedia · doi:10.1080/13614568.2019.1670270 · Cited by 18
Damaj, A., & Nofal, R. (2026) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer21040112 · Cited by 8
Metadata
- Authors
- Oh, J., & Sundar, S. S.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2015-02-27
- Volume
- 65
- Issue
- 2
- Pages
- 213-236
- ISSN
- 0021-9916 (ISSN-L)
- OpenAlex
- W1632185727
- Cited by
- 232
- References
- 6
- FWCI
- 234.58
- Type
- journal article
- Language
- en
- Open access
- closed
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