Disruptive Innovation: An Intellectual History and Directions for Future Research
Open accessAbstract
The concept of disruptive innovation has gained considerable currency among practitioners despite widespread misunderstanding of its core principles. Similarly, foundational research on disruption has elicited frequent citation and vibrant debate in academic circles, but subsequent empirical research has rarely engaged with its key theoretical arguments. This inconsistent reception warrants a thoughtful evaluation of research on disruptive innovation within management and strategy. We trace the theory’s intellectual history, noting how its core principles have been clarified by anomaly‐seeking research. We also trace the theory’s evolution from a technology‐change framework—essentially descriptive and relatively limited in scope—to a more broadly explanatory causal theory of innovation and competitive response. This assessment reveals that our understanding of the phenomenon of disruption has changed as the theory has developed. To reinvigorate academic interest in disruptive innovation, we propose several underexplored topics—response strategies, performance trajectories, and innovation metrics—to guide future research.
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Disruptive entrants frequently adopt sustaining trajectories to gain ecosystem legitimacy.
“disruptive entrants frequently adopt sustaining trajectories to gain ecosystem legitimacy”
From The Interactive Mechanism between Disruptive Innovation and Sustaining Innovation: A Re-examination Based on Christensen's Theory (2025) · cites this paper as [1]
Disruptive innovations can reshape industry architecture, forcing incumbents to reconfigure their sustaining paths to align with new standards.
“At the same time, disruptive innovations can reshape industry architecture, forcing incumbents to reconfigure their sustaining paths to align with new standards [1].”
From The Interactive Mechanism between Disruptive Innovation and Sustaining Innovation: A Re-examination Based on Christensen's Theory (2025) · cites this paper as [1]
Early-stage disruptive technologies that appear as sustaining complements can leverage incumbents' channels, standards, and customer bases; as performance improves, they may reshape competitive dynamics.
“Early-stage disruptive technologies that appear as sustaining complements can leverage incumbents ' channels, standards, and customer bases; as performance improves, they may reshape competitive dynamics [1].”
From The Interactive Mechanism between Disruptive Innovation and Sustaining Innovation: A Re-examination Based on Christensen's Theory (2025) · cites this paper as [1]
Industry modularity and maturity can lower barriers to entry for disruptors, with sustaining improvements enhancing interoperability.
“Christensen et al. suggest that industry modularity and maturity can lower barriers to entry for disruptors, with sustaining improvements enhancing interoperability [1].”
From The Interactive Mechanism between Disruptive Innovation and Sustaining Innovation: A Re-examination Based on Christensen's Theory (2025) · cites this paper as [1]
Disruption stems from cumulative innovation dynamics rather than sudden shocks.
“Similarly, Christensen et al. highlight that disruption stems from cumulative innovation dynamics rather than sudden shocks [1].”
From The Interactive Mechanism between Disruptive Innovation and Sustaining Innovation: A Re-examination Based on Christensen's Theory (2025) · cites this paper as [1]
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A literature review of disruptive innovation: What it is, how it works and where it goes
Si, S., & Chen, H. (2020) · Journal of Engineering and Technology Management · doi:10.1016/j.jengtecman.2020.101568 · Cited by 226 · see citing works
Contextual factors of disruptive innovation: A systematic review and framework
Antonio, J. L., & Kanbach, D. K. (2023) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2022.122274 · Cited by 74 · see citing works
Disruptive Innovation and Its Impact on Traditional Business Models: A Multi-Industry Study
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“Similarly, Christensen et al. highlight that disruption stems from cumulative innovation dynamics rather than sudden shocks [1].”
Influential
- Authors
- Christensen, C. M., McDonald, R., Altman, E. J., & Palmer, J. E.
- Affiliations
- Harvard University (US)
- University of Massachusetts Lowell (US)
- Corresponding author
- Altman, Elizabeth J.
- Venue
- Journal of Management Studies
- Publisher
- Wiley
- Published
- 2018-08-29
- Volume
- 55
- Issue
- 7
- Pages
- 1043-1078
- ISSN
- 0022-2380 (ISSN-L)
- 1467-6486
- OpenAlex
- W2808237418
- Cited by
- 789
- References
- 3
- Citations by year
- 2026: 90 · 2025: 133 · 2024: 134 · 2023: 115 · 2022: 117 · 2021: 100 · 2020: 80 · 2019: 19 · 2018: 1
- FWCI
- 83.56
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Journal of Management Studies (publishedVersion, cc-by-nc-nd)
- Digital Access to Scholarship at Harvard (DASH) (Harvard University) (submittedVersion)
- Funders
- Harvard Business School
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- disruptive innovation, intellectual history, competitive response, technological change, innovation indicators, performance trajectories, response strategies
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