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Cited by 256

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Amazon Mechanical Turk and the commodification of labour

Bergvall‐Kåreborn, Birgitta, Howcroft, Debra·2014·New Technology, Work and Employment

Abstract

Crowd employment platforms enable firms to source labour and expertise by leveraging Internet technology. Rather than offshoring jobs to low‐cost geographies, functions once performed by internal employees can be outsourced to an undefined pool of digital labour using a virtual network. This enables firms to shift costs and offload risk as they access a flexible, scalable workforce that sits outside the traditional boundaries of labour laws and regulations. The micro‐tasks of ‘clickwork’ are tedious, repetitive and poorly paid, with remuneration often well below minimum wage. This article will present an analysis of one of the most popular crowdsourcing sites—Mechanical Turk—to illuminate how Amazon's platform enables an array of companies to access digital labour at low cost and without any of the associated social protection or moral obligation.

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Metadata

Authors
Bergvall‐Kåreborn, B., & Howcroft, D.
Venue
New Technology, Work and Employment
Publisher
Wiley
Published
2014-11
Volume
29
Issue
3
Pages
213-223
ISSN
  • 0268-1072 (ISSN-L)
  • 1468-005X
OpenAlex
W2168583926
Cited by
256
References
4
FWCI
50.80
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.