The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Thought for Food: Imagined Consumption Reduces Actual Consumption
Abstract
All in the Mind: Pavlov's experiments, in which dogs salivate in anticipation of food, mirror our own imagined experience; that is, thinking about the future consumption of chocolate enhances our desire for it and our motivation to obtain it. After several bites, however, our appetite usually wanes and the offer of a second bar is less appealing than the first. Morewedge et al. (p. 1530 ) show that the decrease in hedonic response can also be induced by having imagined eating the first bar of chocolate. In comparisons of subjects asked to imagine the repetitive consumption of candy or cheese, they observed a specific drop in the amount consumed when subjects were actually offered the previously imagined foods to eat.
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Cites
Feeling and thinking: Preferences need no inferences.
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Delay of gratification in children.
Mischel, W., Shoda, Y., & Rodriguez, M. L. (1989) · Science · doi:10.1126/science.2658056 · Cited by 3,397
Kosslyn, S. M., Ganis, G., & Thompson, W. L. (2001) · Nature Reviews Neuroscience · doi:10.1038/35090055 · Cited by 1,894
Imaginary Relish and Exquisite Torture: The Elaborated Intrusion Theory of Desire.
Kavanagh, D. J., Andrade, J., & May, J. (2005) · Psychological Review · doi:10.1037/0033-295x.112.2.446 · Cited by 956
Cited by
Camerer, C. F., Dreber, A., Holzmeister, F., Ho, T.-H., Huber, J., Johannesson, M., Kirchler, M., Nave, G., Nosek, B. A., Pfeiffer, T., et al. (2018) · Nature Human Behaviour · doi:10.1038/s41562-018-0399-z · Cited by 1,521
Food cue reactivity and craving predict eating and weight gain: A meta-analytic review
Boswell, R. G., & Kober, H. (2016) · Obesity Reviews · doi:10.1111/obr.12354 · Cited by 703
Pleasure principles: A review of research on hedonic consumption
Alba, J. W., & Williams, E. F. (2013) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2012.07.003 · Cited by 686
Branding the brain: A critical review and outlook
Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2011.11.010 · Cited by 585
Eating with our eyes: From visual hunger to digital satiation
Spence, C., Okajima, K., Cheok, A. D., Petit, O., & Michel, C. (2016) · Brain and Cognition · doi:10.1016/j.bandc.2015.08.006 · Cited by 522
Metadata
- Authors
- Morewedge, C. K., Huh, Y. E., & Vosgerau, J.
- Venue
- Science
- Published
- 2010-12-10
- Volume
- 330
- Issue
- 6010
- Pages
- 1530-1533
- ISSN
- 0036-8075 (ISSN-L)
- 1095-9203
- OpenAlex
- W2061301367
- Cited by
- 358
- References
- 4
- FWCI
- 17.17
- Type
- journal article
- Language
- en
- Open access
- closed
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