Cited by 298Smoking Behavior and CessationGlobal Cancer Incidence and ScreeningGlobal Public Health Policies and Epidemiology

Smoking and death: the past 40 years and the next 40

Open access
Peto, R·1994·BMJ

Abstract

between 1992 and 1993 (P < 0 05) in the north of England, where Reg was prominent, and remained stable at 7% in the south, where he did not appear.This change could, of course, be due to other factors, but it is not unlikely that the Regal campaign made a substantial contribution to this apparent increase.In view of these findings the Advertising Standards Authority's decision to withdraw the Reg campaign would seem appropriate.We thank the respondents and schools for their cooperation, all the researchers for their hard work, and the Health Education Authority for its support and encouragement.1 Smee C for House of

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Registry

Crossref · 10.1136/bmj.309.6959.937

Cites

17 of 17 references verified0 citation errors · 0 not checkable

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Authors
Peto, R.
Affiliations
University of Oxford (GB)
Corresponding author
Peto, R
ORCID
Peto, R
Venue
BMJ
Publisher
BMJ
Published
1994-10-08
Volume
309
Issue
6959
Pages
937-939
ISSN
  • 0007-1447 (ISSN-L)
  • 0959-8138
  • 1468-5833
OpenAlex
W2049187021
Cited by
298
References
17
Citations by year
2026: 1 · 2025: 1 · 2024: 2 · 2023: 6 · 2022: 5 · 2021: 3 · 2020: 2 · 2019: 2 · 2018: 6 · 2017: 3 · 2016: 4 · 2015: 7 · 2014: 8 · 2013: 14 · 2012: 13
FWCI
9.29
Type
journal article
Language
en
Open access
Locations
  • BMJ (publishedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
  • Health Sciences › Medicine › Oncology › Global Cancer Incidence and Screening
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
Keywords
smoking, mortality, tobacco control, advertising regulation, Advertising Standards Authority, tobacco advertising, health education
MeSH terms
Adult, Aged, Cause of Death, Female, Forecasting, Health Promotion, Humans, Male, Middle Aged, Mortality, Prospective Studies, Public Health, Risk Factors, Smoking

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