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Cited by 23Social Media in Health EducationInnovations in Medical EducationImpact of Technology on Adolescents

Thou shalt not tweet unprofessionally: an appreciative inquiry into the professional use of social media

Open access
Pereira, Ian, Cunningham, Anne Marie, Moreau, Katherine, Sherbino, Jonathan, Jalali, Alireza·2015·Postgraduate Medical Journal
DOI 10.1136/postgradmedj-2015-133353PMC PMC4621375
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Abstract

Background: Social media may blur the line between socialisation and professional use. Traditional views on medical professionalism focus on limiting motives and behaviours to avoid situations that may compromise care. It is not surprising that social media are perceived as a threat to professionalism. Objective: To develop evidence for the professional use of social media in medicine. Methods: A qualitative framework was used based on an appreciative inquiry approach to gather perceptions and experiences of 31 participants at the 2014 Social Media Summit. Results: The main benefits of social media were the widening of networks, access to expertise from peers and other health professionals, the provision of emotional support and the ability to combat feelings of isolation. Conclusions: Appreciative inquiry is a tool that can develop the positive practices of organisations and individuals. Our results provide evidence for the professional use of social media that may contribute to guidelines to help individuals realise benefits and avoid harms.

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  • Some studies emphasize social media benefits of peer-to-peer advising or learning, provision of emotional support, and identifying approaches through which physicians establish interpersonal trust on social media.

    “Some studies emphasize SM benefits of peer-to-peer advising or learning, provision of emotional support, and identifying approaches through which physicians establish interpersonal trust on SM [36,45,92].”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [92]

    The Results (Discovery; page unavailable) describe learning in trusted online communities, access to peers’ expertise, and mentorship; the Results (Abstract; page unavailable) also identify emotional support as a benefit. The paper does not identify approaches through which physicians establish interpersonal trust on social media. Its reference to trusted communities is not that specific. (LLM, conf=0.85)

    Experimental — accuracy not yet measured

  • Benefits of peer advice, learning from peers, provision of emotional support, and identifying approaches through which physicians establish interpersonal trust on social media are novel insights into the domain of e-professionalism of health care professionals on social media.

    “The benefits of peer advice, learning from peers, provision of emotional support, and identifying approaches through which physicians establish interpersonal trust on SM [36,45,92] are novel insights into the domain of e-professionalism of HCPs on SM.”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [92]

    The Discussion reports access to peers’ expertise and emotional support as benefits of professional social-media use. The Results (Discovery; page unavailable) describe trusted online communities for learning and relationship-building, but do not identify approaches through which physicians establish interpersonal trust. The characterization of these points as “novel insights” is the citing authors’ framing. (LLM, conf=0.84)

    Experimental — accuracy not yet measured

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Research works printed but not linked: 1

  1. [1]Blackmer J Professionalism and the medical association. World Med J 2007; 53: 58– 73.

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Authors
Pereira, I., Cunningham, A. M., Moreau, K., Sherbino, J., & Jalali, A.
Affiliations
  • Queen's University (CA)
  • Cardiff University (GB)
  • University of Ottawa (CA)
  • McMaster University (CA)
Corresponding author
Jalali, Alireza
ORCID
Venue
Postgraduate Medical Journal
Publisher
Oxford University Press (OUP)
Published
2015-08-20
Volume
91
Issue
1080
Pages
561-564
ISSN
  • 0032-5473 (ISSN-L)
  • 1469-0756
DOI
10.1136/postgradmedj-2015-133353
PMC
PMC4621375
OpenAlex
W2170269038
Cited by
23
References
25
Citations by year
2026: 1 · 2024: 1 · 2022: 2 · 2021: 5 · 2020: 2 · 2019: 3 · 2018: 1 · 2017: 5 · 2016: 2 · 2015: 1
FWCI
3.72
Type
journal article
Language
en
Open access
Licence
Locations
  • Postgraduate Medical Journal (publishedVersion, cc-by-nc)
  • Europe PMC (PubMed Central) (publishedVersion, cc-by-nc)
  • PubMed Central (publishedVersion, cc-by-nc)
  • PubMed (publishedVersion)
  • ORCA Online Research @Cardiff (Cardiff University) (acceptedVersion)
Topics
  • Social Sciences › Health › Social Media in Health Education
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Innovations in Medical Education
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords
social media, medical professionalism, professional use of social media, appreciative inquiry, professional networks, emotional support, professional isolation, social media policy
MeSH terms
Canada, Education, Health Personnel, Humans, Leadership, Physician's Role, Professional Competence, Professional Practice, Societies, Medical, Practice Guidelines as Topic, Guideline Adherence, Consensus, Social Media

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