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Cited by 101Smoking Behavior and CessationGlobal Public Health Policies and EpidemiologyPharmaceutical industry and healthcare

The DOI matches its Crossref record; 43 of the 44 references it cites were found in a registry or an index.

Industry sponsored anti-smoking ads and adolescent reactance: test of a boomerang effect

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Henriksen, L, Dauphinee, A L, Wang, Y, Fortmann, S P·2006·Tobacco Control
DOI 10.1136/tc.2003.006361PMC PMC2563637
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Abstract

Objective:To examine whether adolescents’ exposure to youth smoking prevention ads sponsored by tobacco companies promotes intentions to smoke, curiosity about smoking, and positive attitudes toward the tobacco industry. Design:A randomised controlled experiment compared adolescents’ responses to five smoking prevention ads sponsored by a tobacco company (Philip Morris or Lorillard), or to five smoking prevention ads sponsored by a non-profit organisation (the American Legacy Foundation), or to five ads about preventing drunk driving. Setting:A large public high school in California’s central valley. Subjects:A convenience sample of 9th and 10th graders (n = 832) ages 14–17 years. Main outcome measures:Perceptions of ad effectiveness, intention to smoke, and attitudes toward tobacco companies measured immediately after exposure. Results:As predicted, adolescents rated Philip Morris and Lorillard ads less favourably than the other youth smoking prevention ads. Adolescents’ intention to smoke did not differ as a function of ad exposure. However, exposure to Philip Morris and Lorillard ads engendered more favourable attitudes toward tobacco companies. Conclusions:This study demonstrates that industry sponsored anti-smoking ads do more to promote corporate image than to prevent youth smoking. By cultivating public opinion that is more sympathetic toward tobacco companies, the effect of such advertising is likely to be more harmful than helpful to youth.

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Research works printed but not linked: 6

  1. 1999, TRDRP Newsletter, 2, 6
  2. 2003, JMK, 67, 1
  3. 1992, J Family Pract, 34, 694
  4. 1999, BMJ, 318, 1296
  5. 2002, JCR, 29, 5
  6. 2005, Health Psychol, 24, 24

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Metadata

Authors
Henriksen, L., Dauphinee, A. L., Wang, Y., & Fortmann, S. P.
Affiliations
Stanford Medicine (US)
Corresponding author
Henriksen, L
ORCID
Venue
Tobacco Control
Publisher
BMJ
Published
2006-01-24
Volume
15
Issue
1
Pages
13-18
ISSN
  • 0964-4563 (ISSN-L)
  • 1468-3318
DOI
10.1136/tc.2003.006361
PMC
PMC2563637
OpenAlex
W2011149435
Cited by
101
References
44
Citations by year
2026: 3 · 2025: 5 · 2024: 6 · 2023: 3 · 2022: 4 · 2021: 6 · 2020: 7 · 2019: 7 · 2018: 5 · 2017: 7 · 2016: 4 · 2015: 9 · 2014: 4 · 2013: 2 · 2012: 6
FWCI
3.99
Type
journal article
Language
en
Open access
Locations
  • Tobacco Control (publishedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Funders
Tobacco-Related Disease Research Program
Topics
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Smoking Behavior and Cessation
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Global Public Health Policies and Epidemiology
  • Health Sciences › Nursing › Issues, ethics and legal aspects › Pharmaceutical industry and healthcare
Keywords
anti-smoking advertising, youth smoking prevention, boomerang effect, intention to smoke, Philip Morris, corporate image
MeSH terms
Smoking Prevention, Adolescent, Adolescent Behavior, Psychology, Adolescent, Advertising, Attitude to Health, Exploratory Behavior, Female, Humans, Male, Models, Psychological, Smoking, Social Perception, Tobacco Industry, Intention

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