The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The dynamics of viral marketing
Abstract
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We then establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies product and pricing categories for which viral marketing seems to be very effective.
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Cites
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
The long tail: why the future of business is selling less of more
(2007) · Choice Reviews Online · doi:10.5860/choice.44-2783 · Cited by 2,869
Graphs over time: densification laws, shrinking diameters and possible explanations
Leskovec, J., Kleinberg, J., & Faloutsos, C. (2005) · Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining · doi:10.1145/1081870.1081893 · Cited by 2,281
Self-citationComplex Contagions and the Weakness of Long Ties
Centola, D., & Macy, M. (2007) · American Journal of Sociology · doi:10.1086/521848 · Cited by 1,878
Nonequilibrium phase transition in the coevolution of networks and opinions
Holme, P., & Newman, M. E. J. (2006) · Physical Review E · doi:10.1103/physreve.74.056108 · Cited by 621
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Lazer, D., Pentland, A., Adamic, L., Aral, S., Barabási, A.-L., Brewer, D., Christakis, N., Contractor, N., Fowler, J., Gutmann, M., et al. (2009) · Science · doi:10.1126/science.1167742 · Cited by 3,365
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Narayanan, A., & Shmatikov, V. (2008) · 2008 IEEE Symposium on Security and Privacy (sp 2008) · doi:10.1109/sp.2008.33 · Cited by 2,372
Predicting the future with social media
Asur, S., & Huberman, B. A. (2010) · 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology · doi:10.1109/wi-iat.2010.63 · Cited by 2,081
Self-citationGroup formation in large social networks: membership, growth, and evolution
Backstrom, L., Huttenlocher, D., Kleinberg, J., & Lan, X. (2006) · Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining · doi:10.1145/1150402.1150412 · Cited by 1,805
Metadata
- Authors
- Leskovec, J., Adamic, L. A., & Huberman, B. A.
- Venue
- Proceedings of the 7th ACM conference on Electronic commerce
- Publisher
- ACM
- Published
- 2006-06-11
- Pages
- 228-237
- OpenAlex
- W2105535951
- Cited by
- 391
- References
- 5
- FWCI
- 44.23
- Type
- conference paper
- Language
- en
- Open access
- closed
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- Leskovec, J., Adamic, L. A., & Huberman, B. A. (2006). The dynamics of viral marketing. Proceedings of the 7th ACM conference on Electronic commerce. https://doi.org/10.1145/1134707.1134732
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
