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What We Can't Measure, We Can't Understand: Challenges to Demographic Data Procurement in the Pursuit of Fairness
Abstract
As calls for fair and unbiased algorithmic systems increase, so too does the number of individuals working on algorithmic fairness in industry. However, these practitioners often do not have access to the demographic data they feel they need to detect bias in practice. Even with the growing variety of toolkits and strategies for working towards algorithmic fairness, they almost invariably require access to demographic attributes or proxies. We investigated this dilemma through semi-structured interviews with 38 practitioners and professionals either working in or adjacent to algorithmic fairness. Participants painted a complex picture of what demographic data availability and use look like on the ground, ranging from not having access to personal data of any kind to being legally required to collect and use demographic data for discrimination assessments. In many domains, demographic data collection raises a host of difficult questions, including how to balance privacy and fairness, how to define relevant social categories, how to ensure meaningful consent, and whether it is appropriate for private companies to infer someone's demographics. Our research suggests challenges that must be considered by businesses, regulators, researchers, and community groups in order to enable practitioners to address algorithmic bias in practice. Critically, we do not propose that the overall goal of future work should be to simply lower the barriers to collecting demographic data. Rather, our study surfaces a swath of normative questions about how, when, and whether this data should be procured, and, in cases where it is not, what should still be done to mitigate bias.
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“However, data on these groups may be unavailable to organizations or external auditors due to privacy legislation.”
From Auditing a Dutch Public Sector Risk Profiling Algorithm Using an Unsupervised Bias Detection Tool (2025) · cites this paper as Andrus et al., 2021
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Metadata
- Authors
- Andrus, M., Spitzer, E., Brown, J., & Xiang, A.
- Affiliations
- Partnership on AI
- Minnesota State University, Mankato (US)
- Sony AI, Partnership on AI
- Venue
- Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency
- Publisher
- ACM
- Published
- 2021-03
- Pages
- 249-260
- OpenAlex
- W3135773605
- Cited by
- 111
- References
- 58
- Citations by year
- 2026: 13 · 2025: 19 · 2024: 18 · 2023: 30 · 2022: 23 · 2021: 8
- FWCI
- 17.86
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- ACM Conference on Fairness, Accountability, and Transparency (FAccT) (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
- Physical Sciences › Computer Science › Artificial Intelligence › Explainable Artificial Intelligence (XAI)
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
- Keywords
- algorithmic fairness, algorithmic bias, demographic data, data availability, privacy, consent, social categories, bias mitigation, practitioner perspectives, data collection ethics
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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