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Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company Over Sweatshop Issues in Supplier Factories Overseas
Abstract
The current research examines the effects of individualizing moral foundations (i.e., fairness and care) on consumer boycotts against the U.S. company that is entangled in an alleged sweatshop issue at a supplier’s factory in a developing country. On the basis of moral foundations theory, the current study tests six hypotheses that demonstrate the theoretical mechanism by which individualizing moral foundations have an impact on consumer boycott intentions through blame attributions and anger. Using a representative U.S. sample of 1,124 people, a national survey was conducted to test the proposed structural equation model. As predicted, results of mediation analysis showed that individualizing foundations, consisted of the fairness/care values, led to boycott intentions fully mediated by blame attribution and anger.
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“Boycott intentions were measured using four items on a seven-point scale, adapted from Hong and Li (2020) and Lim and Shim (2019) (α = .94).”
From Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory (2026) · cites this paper as Lim and Shim, 2019
In the citing paper
“People from different cultural backgrounds may respond differently to moral crises (e.g., Lim & Shim, 2019;Shim et al., 2021), and future research should consider cultural differences in stakeholder responses to moral outrage-inducing crises.”
From Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory (2026) · cites this paper as Lim & Shim, 2019
In the citing paper
“This supports research that show that moral-related crises trigger more intense and extreme stakeholder reactions, as intentions to harm are sufficient to elicit strong negative emotions and a desire for punishment (Romani et al., 2013;Romani et al., 2015;Lim & Shim, 2019;Lindebaum & Geddes, 2015.”
From Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory (2026) · cites this paper as Lim & Shim, 2019
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Liberals and conservatives rely on different sets of moral foundations.
Graham, J., Haidt, J., & Nosek, B. A. (2009) · Journal of Personality and Social Psychology · doi:10.1037/a0015141 · Cited by 4,560
Graham, J., Nosek, B. A., Haidt, J., Iyer, R., Koleva, S., & Ditto, P. H. (2011) · Journal of Personality and Social Psychology · doi:10.1037/a0021847 · Cited by 2,666
When Morality Opposes Justice: Conservatives Have Moral Intuitions that Liberals may not Recognize
Haidt, J., & Graham, J. (2007) · Social Justice Research · doi:10.1007/s11211-007-0034-z · Cited by 2,385
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Cited by
Niu, R., Eng, N., & Jin, Y. (2026) · Journal of Public Relations Research · doi:10.1080/1062726x.2026.2667179 · Cited by 2
Metadata
- Authors
- Lim, J. S., & Shim, K.
- Affiliations
- Syracuse University, Syracuse, NY, USA
- University of Melbourne, Melbourne, Victoria, Australia
- Venue
- American Behavioral Scientist
- Publisher
- SAGE Publications
- Published
- 2019-03-28
- Volume
- 63
- Issue
- 12
- Pages
- 1643-1664
- ISSN
- 0002-7642
- 1552-3381
- Cited by
- 34
- References
- 3
- Language
- en
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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