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Cited by 234

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)

Mattila, Anna S.·2006·Cornell Hotel and Restaurant Administration Quarterly
DOI 10.1177/0010880405283943
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Abstract

Customer loyalty is the key to success in today’s commoditized hotel industry. To that end, many hotel companies offer frequent-guest programs. The reward programs are not enough to induce loyalty, however, in the absence of an emotional bond with the brand. Instead, affective commitment—that emotional bond—is needed to ensure repeat patronage. This study demonstrates the key role of an affective commitment in strengthening loyalty to the brand and in improving customers’ perceptions of their preferred brand’s frequent-guest program.

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Metadata

Authors
Mattila, A. S.
Venue
Cornell Hotel and Restaurant Administration Quarterly
Publisher
SAGE Publications
Published
2006-05
Volume
47
Issue
2
Pages
174-181
ISSN
0010-8804 (ISSN-L)
DOI
10.1177/0010880405283943
OpenAlex
W2163972238
Cited by
234
References
4
FWCI
9.61
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs). https://app.cochat.ai/papers/10.1177/0010880405283943
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Mattila, A. S. (2006). How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs). Cornell Hotel and Restaurant Administration Quarterly. https://doi.org/10.1177/0010880405283943

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.