The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
The Dimensions of Industrial New Product Success and Failure
Abstract
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multivariate methods are used to probe this success/failure question. The dimensions underlying success and failure are identified. The dominant role of product strategy and the need for a strong market orientation clearly are demonstrated.
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Cites
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SAPPHO updated - project SAPPHO phase II
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Self-citationFactors Influencing Innovation Success at the Project Level
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Self-citationMarketing Research and the New Product Failure Rate
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Cited by
Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance
Lumpkin, G. T., & Dess, G. G. (1996) · The Academy of Management Review · doi:10.5465/amr.1996.9602161568 · Cited by 10,159
Product development: Past research, present findings and future directions
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Garcia, R., & Calantone, R. (2002) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1920110 · Cited by 3,470
New Products: What Separates Winners from Losers?
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Self-citationGibson, C. B., & Gibbs, J. L. (2006) · Administrative Science Quarterly · doi:10.2189/asqu.51.3.451 · Cited by 1,152
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
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Market orientation and innovation
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A Model of New Product Development: An Empirical Test
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A cross-national comparative study of new product development processes: Japan and the United States
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An investigation of the use of global, virtual, and colocated new product development teams
McDonough, E. F., Kahnb, K. B., & Barczaka, G. (2001) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1820110 · Cited by 543
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Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time
Ali, A., Krapfel, R., & LaBahn, D. (1995) · Journal of Product Innovation Management · doi:10.1016/0737-6782(94)00027-d · Cited by 329
What separates Japanese new product winners from losers
Song, X. M., & Parry, M. E. (1996) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1350422 · Cited by 311
Understanding the impact of business analytics on innovation
Duan, Y., Cao, G., & Edwards, J. S. (2020) · European Journal of Operational Research · doi:10.1016/j.ejor.2018.06.021 · Cited by 277
Frattini, F., Bianchi, M., De Massis, A., & Sikimic, U. (2014) · Journal of Product Innovation Management · doi:10.1111/jpim.12108 · Cited by 105
Metadata
- Authors
- Cooper, R. G.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1979-06
- Volume
- 43
- Issue
- 3
- Pages
- 93-103
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2094914926
- Cited by
- 1,121
- References
- 11
- FWCI
- 38.78
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
