Product development: Past research, present findings and future directions
Abstract
The literature on product development continues to grow. This research is varied and vibrant, yet large and fragmented. In this article we first organize the burgeoning product-development literature into three streams of research: product development as rational plan, communication web, and disciplined problem solving. Second, we synthesize research findings into a model of factors affecting the success of product development. This model highlights the distinction between process performance and product effectiveness and the importance of agents, including team members, project leaders, senior management, customers, and suppliers, whose behavior affects these outcomes. Third, we indicate potential paths for future research based on the concepts and links that are missing or not well defined in the model.
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“There are also intersections between this framework and just efective product development theory [5], as many of the components of audit design refocus the product development process to prioritize the user and their ultimate well-being, resulting in a more efective product performance outcome.”
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- Authors
- Brown, S. L., & Eisenhardt, K. M.
- Affiliations
- Stanford University (US)
- Venue
- The Academy of Management Review
- Publisher
- Academy of Management
- Published
- 1995-04
- Volume
- 20
- Issue
- 2
- Pages
- 343
- ISSN
- 0363-7425 (ISSN-L)
- OpenAlex
- W2131873985
- Cited by
- 3,777
- References
- 65
- Citations by year
- 2026: 25 · 2025: 53 · 2024: 52 · 2023: 70 · 2022: 106 · 2021: 101 · 2020: 116 · 2019: 112 · 2018: 149 · 2017: 129 · 2016: 159 · 2015: 183 · 2014: 240 · 2013: 221 · 2012: 212
- FWCI
- 66.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Review (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- product development, new product development, product development success factors, process performance, product effectiveness, communication networks, project leadership, senior management involvement, team members, future research directions
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