The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Contingency Framework for Understanding Ethical Decision Making in Marketing
Abstract
This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical decisions. A contingency framework is recommended as a starting point for the development of a theory of ethical/unethical actions in organizational environments. This model demonstrates how previous research can be integrated to reveal that ethical/unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action.
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Citations
Cites
The role set: problems in sociological theory
Merton, R. K. (1957) · The British Journal of Sociology · doi:10.2307/587363 · Cited by 947 · cited 2×
“A role set refers to the complement of role relationships which focal persons have by virtue of their social status in an organization (Merton 1957).”
Background
Cited by
Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model
Jones, T. M. (1991) · The Academy of Management Review · doi:10.2307/258867 · Cited by 4,135
WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.
Bansal, P., & Roth, K. (2000) · Academy of Management Journal · doi:10.2307/1556363 · Cited by 4,020
Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory
Donaldson, T., & Dunfee, T. W. (1994) · The Academy of Management Review · doi:10.5465/amr.1994.9410210749 · Cited by 4,004
Corporate Social Responsibility and Marketing: An Integrative Framework
Maignan, I., & Ferrell, O. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303258971 · Cited by 1,873
Self-citationThe role of data privacy in marketing
Martin, K. D., & Murphy, P. E. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0495-4 · Cited by 902
Metadata
- Authors
- Ferrell, O. C., & Gresham, L. G.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1985-06
- Volume
- 49
- Issue
- 3
- Pages
- 87-96
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1972385535
- Cited by
- 1,858
- References
- 1
- FWCI
- 28.11
- Type
- journal article
- Language
- en
- Open access
- closed
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