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Cited by 1,858

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

A Contingency Framework for Understanding Ethical Decision Making in Marketing

Ferrell, O. C., Gresham, Larry G.·1985·Journal of Marketing
DOI 10.1177/002224298504900308
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Abstract

This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical decisions. A contingency framework is recommended as a starting point for the development of a theory of ethical/unethical actions in organizational environments. This model demonstrates how previous research can be integrated to reveal that ethical/unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action.

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Crossref · 10.1177/002224298504900308

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Citations

Cites

  • The role set: problems in sociological theory

    Merton, R. K. (1957) · The British Journal of Sociology · doi:10.2307/587363 · Cited by 947 · cited 2×

    “A role set refers to the complement of role relationships which focal persons have by virtue of their social status in an organization (Merton 1957).”
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Cited by

Metadata

Authors
Ferrell, O. C., & Gresham, L. G.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1985-06
Volume
49
Issue
3
Pages
87-96
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224298504900308
OpenAlex
W1972385535
Cited by
1,858
References
1
FWCI
28.11
Type
journal article
Language
en
Open access
closed

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.