The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Commercial Use of Conjoint Analysis: An Update
Abstract
The authors report results of a survey conducted to update a previous one on the commercial use of conjoint analysis. They document an extensive number of applications and show systematic changes in their characteristics consistent with research results reported in the literature. Issues relevant to the options available to analysts involved in the conduct of conjoint analysis are identified and discussed.
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Citations
Cites
Conjoint Analysis in Consumer Research: Issues and Outlook
Green, P. E., & Srinivasan, V. (1978) · Journal of Consumer Research · doi:10.1086/208721 · Cited by 3,179
Commercial Use of Conjoint Analysis: A Survey
Cattin, P., & Wittink, D. R. (1982) · Journal of Marketing · doi:10.1177/002224298204600308 · Cited by 692
Self-citationAnalyzing Decision Making: Metric Conjoint Analysis
Wittink, D. R., & Louviere, J. J. (1989) · Journal of Marketing Research · doi:10.2307/3172612 · Cited by 568
Self-citationPre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Silk, A. J., & Urban, G. L. (1978) · Journal of Marketing Research · doi:10.1177/002224377801500201 · Cited by 418
Louviere, J. J. (1988) · Sage eBooks · doi:10.4135/9781412983365 · Cited by 409
Models and Heuristics for Product Line Selection
Green, P. E., & Krieger, A. Μ. (1985) · Marketing Science · doi:10.1287/mksc.4.1.1 · Cited by 328
Hybrid Models for Conjoint Analysis: An Expository Review
Green, P. E. (1984) · Journal of Marketing Research · doi:10.1177/002224378402100204 · Cited by 324
A CONJUNCTIVE‐COMPENSATORY APPROACH TO THE SELF‐EXPLICATION OF MULTIATTRIBUTED PREFERENCES*
Srinivasan, V. (1988) · Decision Sciences · doi:10.1111/j.1540-5915.1988.tb00268.x · Cited by 175
Robustness of Conjoint Analysis: Some Monte Carlo Results
Carmone, F. J., Green, P. E., & Jain, A. K. (1978) · Journal of Marketing Research · doi:10.1177/002224377801500218 · Cited by 152
Conjoint Analysis Reliability: Empirical Findings
Reibstein, D. J., Bateson, J., & Boulding, W. (1988) · Marketing Science · doi:10.1287/mksc.7.3.271 · Cited by 117
Cited by
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Green, P. E., & Srinivasan, V. (1990) · Journal of Marketing · doi:10.1177/002224299005400402 · Cited by 2,687
Discrete Choice Experiments Are Not Conjoint Analysis
Louviere, J. J., Flynn, T. N., & Carson, R. T. (2010) · Journal of Choice Modelling · doi:10.1016/s1755-5345(13)70014-9 · Cited by 738
Lenk, P. J., DeSarbo, W. S., Green, P. E., & Young, M. R. (1996) · Marketing Science · doi:10.1287/mksc.15.2.173 · Cited by 532
Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework
Milne, G. R., & Gordon, M. E. (1993) · Journal of Public Policy & Marketing · doi:10.1177/074391569101200206 · Cited by 441
Customer Value Assessment in Business Markets: A State-of-Practice Study
Anderson, J. C., Jain, D. C., & Chintagunta, P. K. (1992) · Journal of Business-to-Business Marketing · doi:10.1300/j033v01n01_02 · Cited by 440
Metadata
- Authors
- Wittink, D. R., & Cattin, P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1989-07
- Volume
- 53
- Issue
- 3
- Pages
- 91-96
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2061535594
- Cited by
- 785
- References
- 12
- FWCI
- 46.10
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
