The DOI matches its Crossref record.
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Abstract
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.
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Metadata
- Authors
- Green, P. E., & Srinivasan, V.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1990-10
- Volume
- 54
- Issue
- 4
- Pages
- 3-19
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2078666525
- Cited by
- 2,687
- References
- 0
- FWCI
- 61.88
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
