The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
A Framework for Promoting Cooperation
Abstract
Marketing scholars such as Kotler and Rothschild emphasize that, because “you can't sell brotherhood like soap,” there is a need for research that will generate and test social marketing strategies. By drawing on social dilemma theory, the authors identify the barriers to prosocial behavior and the means for overcoming those barriers. Both general propositions and specific marketing strategies are discussed.
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Cites
Olson, M. (1965) · doi:10.4159/9780674041660 · Cited by 14,191
Dawes, R. M. (1980) · Annual Review of Psychology · doi:10.1146/annurev.ps.31.020180.001125 · Cited by 2,022
Cited by
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Straughan, R. D., & Roberts, J. A. (1999) · Journal of Consumer Marketing · doi:10.1108/07363769910297506 · Cited by 1,611
Green consumers in the 1990s: Profile and implications for advertising
Roberts, J. A. (1996) · Journal of Business Research · doi:10.1016/0148-2963(95)00150-6 · Cited by 1,603
The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors
Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (1991) · Journal of Public Policy & Marketing · doi:10.1177/074391569101000206 · Cited by 979
Self-citationMotivational complexity of green consumerism
Moisander, J. (2007) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2007.00586.x · Cited by 758
Understanding of consumer behaviour as a prerequisite for environmental protection
ölander, F., & ThØgersen, J. (1995) · Journal of Consumer Policy · doi:10.1007/bf01024160 · Cited by 648
Metadata
- Authors
- Wiener, J. L., & Doescher, T. A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1991-04
- Volume
- 55
- Issue
- 2
- Pages
- 38-47
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2332289982
- Cited by
- 180
- References
- 2
- FWCI
- 20.40
- Type
- journal article
- Language
- en
- Open access
- closed
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- Wiener, J. L., & Doescher, T. A. (1991). A Framework for Promoting Cooperation. Journal of Marketing. https://doi.org/10.1177/002224299105500205
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
