The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Ethical and Legal Foundations of Relational Marketing Exchanges
Abstract
Previous study of exchange by marketing scholars has emphasized events and conditions leading to and the outcomes of exchange interaction. However, limited attention has been directed toward the role of ethics and law in exchange. The emerging perspective of relational exchange suggests the importance of these foundations. The authors examine the interrelationship of contract law and ethics for building and sustaining marketing exchanges. They explore dimensions of ethical exchange and offer managerial and research implications.
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Cites
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Cited by
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Consumer trust, value, and loyalty in relational exchanges
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.1.15.18449 · Cited by 4,196
The role played by perceived usability, satisfaction and consumer trust on website loyalty
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The four levels of loyalty and the pivotal role of trust: a study of online service dynamics
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Challenges in transforming manufacturing organisations into product‐service providers
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Metadata
- Authors
- Gundlach, G. T., & Murphy, P. E.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1993-10
- Volume
- 57
- Issue
- 4
- Pages
- 35-46
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2062146188
- Cited by
- 827
- References
- 7
- FWCI
- 17.64
- Type
- journal article
- Language
- en
- Open access
- closed
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