The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Ethical and Legal Foundations of Relational Marketing Exchanges
Abstract
Previous study of exchange by marketing scholars has emphasized events and conditions leading to and the outcomes of exchange interaction. However, limited attention has been directed toward the role of ethics and law in exchange. The emerging perspective of relational exchange suggests the importance of these foundations. The authors examine the interrelationship of contract law and ethics for building and sustaining marketing exchanges. They explore dimensions of ethical exchange and offer managerial and research implications.
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Metadata
- Authors
- Gundlach, G. T., & Murphy, P. E.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1993-10
- Volume
- 57
- Issue
- 4
- Pages
- 35-46
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2062146188
- Cited by
- 827
- References
- 7
- FWCI
- 17.64
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
